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Italy is home to an abundance of social media influencers who have dazzled their audiences with witty fashion looks, captivating lifestyle tips, and inspiring stories. From food bloggers to fitness enthusiasts, these Italian influencers have gained recognition by building authentic relationships with their followers in a meaningful way. In this blog post, we’ll meet some of the top Italian influencers on social media today and learn how they use engaging strategies to capture their audience’s attention online.

The rise of Italian influencers

Chiara Ferragni

Chiara is the founder of a beauty and fashion brand who highlights her life as a mom and Italian fashion icon. Her posts highlight her love for designer fashion and often feature her children and travels. Chiara successfully reaches global audiences and has landed more than 29.5 million followers on Instagram.

Mariano Di Vaio

Mariano is a prime example of a male fashion influencer who shares his talent with more than 6.9 million followers. Mariano is the creative mind behind a hair care brand and has shared his artistic talents with Nohow since 2014, designing stylish outfits for men. The Italian fashion designer shows chic looks that inspire the wardrobes of his followers.

Elisa Maino

Originally rising to fame on TikTok for her creative musical and lip-sync content, Elisa has built a strong platform for herself by sharing her creativity in multiple forms. She has more than 5.9 million followers who tune in to learn about pop culture, beauty routines and products, and fashionable looks.

Gianluca Conte

Gianluca is known for his extremely popular “Its Pasta Betch” cooking tutorials. Gianluca, or QCP, is one of the most well-known Italian TikTokers, with more than 12.4 million followers. His uber-entertaining cooking tutorials highlight his rich Italian culture and showcase his love for creating delicious food and content.


Gnocchi alla Vodka

♬ original sound - QCP

Valentino Rossi

Italian motorcycle racer Valentino proves that there is more to successful Italian content that just fashion. Valentino is a decorated Italian athlete who highlights his passion for racing through his Instagram feed, which has gained over 15.6 million followers.

Beatrice Valli

Thanks to her popular appearances on Italian television shows, Beatrice began her rise to fame years ago and has gained over 3.2 million followers. She shares her favorite styles, adventures traveling the world, and the beautiful life she lives as a mom based in Milan.

Jessica Brugali

Jessica began her career in advertising and making appearances on popular Italian TV shows. She attracted over 10.4 million followers with beauty, fashion, and funny content. Her platform keeps her followers engaged with content highlighting her favorite beauty routines and brands, all while including some Italian humor.

Chiara Biasi

As one of Italy’s most famous “it girls,” Chiara joins our list with more than 4.4 million followers on Instagram. Her well-known feed is full of iconic outfits she styles, new fashion trends she tries, adventures across Italy, and fun with her friends. Her Instagram is aesthetically pleasing with her vintage style.

Benedetta Rossi

If you’re searching for some classic and authentic Italian cuisine, Benedetta has the platform for you. Benedetta is an Italian chef who became famous after launching her food blog. She now has more than 4.6 million Instagram followers. Her feed is full of her latest projects and mouthwatering tutorials.

Marco Cellucci

Marco is a 21-year-old Italian TikTok sensation with a loyal following of more than 5.2 million followers. He rose to fame for his musical lip-sync and dance-style content, but he also posts funny videos to entertain his followers.


🤍🙈🖤🌞 Quale preferite? @aboutyou_it #JoyOfExploring #AboutYou adv

♬ ZOOM - Jessi

Pasquale Della Sala

Pasquale, also known as Paky, shares her humor and entertaining skits with over 21.6 million followers. Paky is a unique type of comedian who fills his feed with creative skits and TikTok trends that many followers look to recreate.


GIF Airplane Turbulence😳✈️🔥#tutorial How to use this Function😱Crazy #trend 😂Preferisci Treno o Aereo?🙊#perte #foryou #italy #fyp #fypシ #xyzbca #trending #Art #magic #omg #lol #tuto #gif #filter #viral #4u

♬ original sound - SushiPlayz

Eleonora Carisi

Eleonora is an accomplished author, director and producer who uses her platform to share her success and style for more than 711K followers. Her modern style and trendy aesthetic posts have drawn in large audiences and have led her to become one of the most well-known Italian influencers on Instagram.


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