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YouTube is the origin of some of the most popular beauty and fashion influencers. Over the years, YouTube has played an incredibly influential role in how consumers shop. Fashion and beauty influencers have shared and created the latest trends as many people began turning to vloggers to get the inside scoop on what’s hot and what’s not. We’re sharing our list of some of the top fashion and beauty YouTube vloggers.

14 top fashion and beauty YouTube vloggers sharing trends, tips

Samantha Maria

Based in London, Samantha Maria has a passion for fashion and 1.75 million subscribers who watch her haul videos. She’s worked with top brands in the industry, like Urban Outfitters, and she previously launched a clothing line. When she isn’t sharing her trendy wardrobe, Samantha shares her skincare and beauty secrets.

Mindy McKnight

Founder of the popular hair product line, Hairitage, Mindy is a mom, hairstylist, and lifestyle influencer who entertains and excites more than 5.64M subscribers. With hairstyle tutorials for every event and everyday routines, Mindy fills her channel with all kinds of inspiration. From how to style your hair while wearing a graduation cap to adding tinsel to give your hair some sparkle, Mindy shares it all.

Tess Christine

According to Tess Christine, she’s “just a girl who loves makeup and shopping.” That love for fashion and beauty has earned her over 2.3 million subscribers since she launched her YouTube channel in 2011. Based in New York City, this popular YouTube influencer loves showing off her hometown and her travels as well. And, after having her baby in 2022, she often shares what life is like as a new mom.

Carli Bybel

Professional makeup artist Carli Bybel started her YouTube channel in 2011 has earned 6.1 million subscribers. Her makeup tutorials include tips like how to create a simple spring makeup look in less than 10 minutes and tips for growing long healthy hair.

Lisa Eldridge

Lisa Elridge has 2.08 million YouTube subscribers and dozens of celebrity friends, like Victoria Beckham, Cara Delevingne and Emma Watson. That’s because Elridge is a professional celebrity makeup artist. You’ve probably seen her work on red carpets and magazine covers. Luckily for fans, she replicates those famous looks via makeup tutorials. Elridge is also an author and a beauty historian with a passion for vintage makeup, and has her own line of makeup.

Patrick Starrr

Los Angeles-based Patrick Starrr is one of the most popular “boys in beauty” on YouTube. Starrr has 4.32 million subscribers, and one glance at his channel will help you understand why. It’s fun, it’s colorful and it’s filled with dozens of makeup tutorials, many of which feature family members and friends trying out makeup looks on him. Starrr began his YouTube channel in 2013.

Kathleen Lights

Kathleen also started her YouTube channel in 2013, and she’s grown it so much that she now has over 4.13 million followers. She likes “keep it simple” and “stay pretty old school” by sticking to makeup and hair tutorials and product reviews with the occasional fun video thrown into the mix. She often shares her holy grail products that you won’t want to miss.

Monroe Steele

If you are looking for the newest spring style trends, Monroe is the girl for you. This popular New York-based YouTuber is all about all things fashion, beauty, and travel. Her channel has gained the attention of more than 85k as she shares weekly fashion inspo and vlogs on makeup products and travel experiences.

Alyssa Beltempo

Popular for her “Style in 60-second” vlogs, Alyssa joins the fashion and beauty vloggers on YouTube with more than 238K subscribers. The popular influencer focuses on choosing creativity over new consumption and encourages her viewers to shop within their closets. Her stylish posts are full of timeless and chic looks.

Marnie Goldberg

As a fashion and beauty influencer who focuses her content on styles and tips for women over the age of 40, Marnie has captured the attention of more than 196k subscribers. As she focuses on sharing “real styles for real women”, Marnie fills her feed with vlogs on monthly must-have beauty products, guides for spring fashion on a budget, Amazon hauls, and more.

Jean Watts

With more than 252K subscribers, Jean teaches all of her viewers how to become “baddies on a budget”. Jean shares everything from the best athleisure wear in 2023 to trendy no-makeup vacation looks. If you’re looking for a solid skincare routine to incorporate into your beauty products, Jean has the perfect vlogs for you.

Stephanie Ledda

As a popular fashion, beauty, and lifestyle influencer, Stephanie takes to YouTube to share her secrets, tips, and life with more than 1.11 million subscribers. Stephanie fills her channel with Holiday outfit guides, her monthly favorite product reviews, and vlogs on how her pregnancy is going. She also has recently shared vlogs on her debut perfume and fragrance line.

Alessya Farrugia

Alessya refers to herself as “your online older sister” as she shares beauty, fashion, and lifestyle content to entertain the feeds of more than 437K subscribers. The popular beauty and fashion vlogger uses her channel to share natural remedies for clear skin, vlogs pretending to be in a Vogue video series, and clothing guides for those in search of trendy apparel.

Alexandra Rodriguez

Previously known as “Learning to Be Fearless”, Alexandra is a plus size fashion and lifestyle influencer who has used her channel to inspire more than 495k subscribers. Since 2011, Alexandra has used her platform to showcase her favorite styles of the seasons which often include affordable finds from Amazon and Old Navy. Her upbeat personality and incredible style inspire her viewers to wear what makes them feel their best.

Sarah Belle Elizabeth

Popular fashion and lifestyle blogger based in Nashville, Tennessee, Sarah, is one of the most stylish icons on YouTube with over 378k subscribers. The fashionista often keeps it real with her viewers and shares her favorite luxury products as well as her worst purchases of the year. Her channel is full of chic and trendy styles that she showcases through try-on hauls and vlogs of her worldwide travels.

Angela Mashelle

With a channel focused on beauty, fashion, and life, Angela attracted over 128K subscribers with her creative and stylish inspo for women over 40. While her videos primarily are targeted toward middle-aged women, Angela often shares something for everyone, like what to put on when you don’t know what to wear and effortless spring looks anyone can recreate.


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