Pinterest inspires the masses. From kitchen remodels to fresh makeup tips, digital boards are full of inspiration for the future. As pinners fill their boards, Pinterest can spot emerging trends by identifying popular searches. Pinterest has turned its research into a report that provides a sneak peek of soon-to-be trends that marketers can leverage. The results of Pinterest Predicts are below, along with how these trends can inspire your next influencer campaign.
Emerging trends you can use for influencer campaigns
Pinterest Predicts offers unique insights that can inspire influencer collaborations. Take a look at some of the biggest trends that Pinterest has identified for 2024 and consider tying them to an influencer campaign.
Beauty
In the beauty industry, marketers can focus on three Bs: Blue, body care and big.
Blue: Blue eyeshadow is making a comeback. The younger generation is searching Pinterest for “blue eyeshadow aesthetic” and “aqua makeup look,” so expect to see sky-colored makeup go big.
Bodycare: The new year will likely bring a focus on body care. Alongside skincare routines and makeup tips, consumers will invest in body care products like scrubs, lotions and in-home spa treatments.
Big: This year’s looks will likely include super-sized hair and accessories. Searches for “big braids” and “chunky jewelry” are climbing.
Influencer campaign ideas using these trends
Influencer campaigns are quite popular in the beauty and fashion niche, so a brand that is already working with influencers can likely leverage these trends in an upcoming campaign with ease.
Fashion brands can task their influencers with creating a series of videos that feature hot accessories for the year ahead. Ask an influencer to showcase chunky earrings, fat bracelets, and statement necklaces.
Beauty brands can ask creators to generate content around body care or the “blue” cosmetic trend. Eyeshadow tutorials, like this one produced by makeup artist Brooke Noel, are a great example:
Hobbies and interests
Pinterest Predicts shows a handful of surprising results in this category. Here are a few predictions:
- Consumers plan to take up badminton. (That’s right, badminton).
- People plan to up their “aquatic architecture” game (Yeah, it’s a thing.). Designing a turtle tank or fish aquarium will be a popular hobby.
- A new subset of woodworkers are looking to create useful items from scraps.
- Jellyfish will inspire DIY crafts and home decor.
Influencer campaign ideas using these trends
A variety of brands have opportunities here. Sporting goods brands, local pet stores, or craft stores can leverage these trends. Here’s influencer-generated content from aquarium enthusiast Ryukin that features a fish tank setup. A pet store could team up with an influencer to create something similar.
Home
Pinterest provides oodles of inspirational ideas for home makeovers, so it’s not surprising to see several trends surface under the “home” category. Here’s a look at the highlights:
- Kitchen remodels will include vintage looks, like pink walls and antique appliances for decor.
- Metallic designs, like aluminum signs, could adorn walls throughout homes.
- Coffee drinkers will make Starbucks-worthy drinks daily from their chic, DIY coffee stations.
- An uptick in Western decor with splashes of dark colors is also expected to make it to a home near you.
Influencer campaign ideas using these trends
Home and lifestyle brands can latch on to these trends in 2024. Connect with home remodel influencers, coffee aficionados, and decorators to present these ideas to your audience. Working with an influencer like Emily Retro to show a kitchen remodel with vintage touches, for example, could be an ideal collaboration for a home decor store.
Tips to maximize trends within influencer campaigns
Marrying Pinterest trends with influencer-generated content is a great way to offer relevant content that has the potential to boost brand awareness and sales. As you plan campaigns, use these tips to ensure effectiveness:
Find niche influencers
Some of these trends are a little, shall we say, obscure. However, with a bit of research, you can find niche influencers to fit just about any industry or interest. An influencer marketing platform can help you find influencers in specific areas.
Pick trends that align with your brand
If you plan to utilize these trends in influencer campaigns, ensure it’s a good fit for the brand. If you try to force a connection, it could fall flat with your audience.
Trend-based campaigns should complement other efforts
While these trends give marketers actionable content ideas, they should complement other campaigns. You should add these ideas to your ongoing influencer campaigns but shouldn’t alter your entire marketing plan. Use them as supporting campaign ideas.
Include a call to action
Every influencer campaign should have a call to action. Whether you offer a discount code on blue eyeshadow pallets or ask followers to participate in an aquarium design contest, be clear about the action you want them to take.
Consider reviewing Pinterest Predicts for additional trends your marketing team can leverage this year.
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Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
