When an influencer promotes a product or service, followers take note. Through authentic endorsements, influencers are often more effective than traditional ads. Why? They’ve gained the trust of their followers through consistent, relevant content. In time, the influencer, who serves as a subject matter expert, becomes a trusted source.
But where do you find influencers? How do you maintain campaigns? How do you tweak your campaigns to improve your results?
There are instances where it’s best to bring in an influencer marketing solutions company. If you do so, the company can handle all the campaign details. They can conceptualize a campaign, find the right creators, coordinate and review content, and monitor metrics for you.
How do you know when you need an influencer marketing company? If you notice any of these signs, it’s time to contact experts.
4 signs you need an influencer marketing company
You’re new to influencer marketing
If launching an influencer marketing campaign is intriguing, but you have no idea where to start, an influencer marketing solution company can help.
If you’re struggling with a few questions below, it likely signals your need for assistance.
- How do you plan to find influencers?
- What’s your vetting process?
- What engagement rate should influencers have?
- Do you have an influencer contract ready to go?
- What happens if the influencer misses a deadline?
- Are you prepared to track your results? Which KPIs will you watch?
- Who on your team is responsible for each task?
An influencer marketing company has the expertise you need, so you don’t have to do endless research and learn by trial and error.
You don’t have the resources to maintain influencer campaigns
Does your company have the resources to launch and maintain influencer marketing campaigns?
For smaller companies, where one marketing coordinator is trying to manage everything from social media ads to SEO, adding influencer marketing to the mix isn’t possible.
Even bigger companies with larger marketing departments might not have the bandwidth to add influencer marketing to their daily duties.
If your brand understands the value of influencer marketing but simply can’t manage a campaign well, it’s time to call in for help. That’s where our Managed Services team comes in.
An influencer marketing company can manage every aspect of the campaign and ensure the proper amount of time is dedicated to its success.
Your influencer campaigns aren’t going as well as you’d hoped
Have you launched a campaign or two but didn’t see the results you wanted? It doesn’t mean influencer marketing won’t work for your company, it just means you must make changes. But what changes?
An influencer marketing company can review your campaigns, offer suggestions, and draw on their expertise to turn your campaigns around. By giving an influencer marketing company the reins, you’re likely to see your results go from so-so to “that’s more like it.”
You need to work with influencers who speak different languages
If your brand has a global audience, you’ll likely want to deploy a diverse group of influencers. Suppose you need to launch a complex campaign that accommodates influencers from different countries, cultures, and languages. In that case, an influencer marketing company can help you manage all the pieces and tap into new markets.
An influencer marketing company often has a larger database of influencers and can easily find content creators to collaborate with and make influencer lists for you. Companies have multi-lingual contracts, payment methods, and integrated tracking platforms to make sure influencer coordination is well managed, as is measuring the campaign’s effectiveness.
What to look for in an influencer marketing solutions company
You know you need an influencer marketing company, now you need to find one. When you start your research, look for a company that offers influencer marketing strategy, influencer discovery, relationship management, campaign management, and reporting.
In addition, look for a company that:
- Has experience in the industry
- Is trusted by Fortune 50 companies
- Will become an extension of your marketing team
- Offers a robust database of influencers to collaborate with
- Has a dedicated team that will personally help your company with each campaign
- Has a detailed, easy-to-read metrics dashboard that you can check anytime
- Offers up-front pricing
We encourage you to check out IZEA’s Managed Services. With 16 years of experience and 4 million collaborations, we offer a full suite of services and an influencer marketing platform to help your company launch and manage consistent, data-driven and effective campaigns. You’ll have access to the best influencer marketing software to aid everything from influencer discovery to campaign tracking. Ready to learn more? Request a proposal today.
Influencers:
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Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
