With their unique ability to transform affordable Ikea pieces into stunning home interiors, these influencers have amassed a significant following and substantially impacted purchasing decisions. Their strategies offer valuable insights for marketers and influencers alike, providing a roadmap for successful collaborations and campaigns. Check out our list of top Ikea influencers sharing their finds and home projects.
Top Ikea influencers
Valentina Fussell — House of Valentina
Valentina takes to YouTube to empower her 368K subscribers to level up their homes even when their budget is tight. Her channel captures her love for Ikea and how she elevates spaces with furniture pieces.
Alexandra Beuter
Alexandra is all about elevating spaces through DIY projects, home decor, organizing routines and more. Her 382K subscribers see content about her favorite Ikea finds and how she uses them to decorate her home.
Christina Dennis — The DIY Mommy
Christina uses her YouTube platform to showcase her talents for making spaces homey. She features IKEA favorites and showcases her favorite hacks for styling their furniture.
Kristen McGowan
Kristen has a bachelor’s degree in interior design and has an incredible YouTube channel capturing her talent for styling. She has 1.79M subscribers who see her favorite brands. Her posts often feature her favorite seasonal finds from Ikea and how she would style them.
Kiva Brent — DIY With KB
Kiva is a scientist-turned-interior stylist who aims to help her 363K subscribers achieve luxury looks for less. She features her favorite ways to maximize spaces with Ikea products.
Hillary — Cloudy Hills
Hillary is a decorating YouTuber with a passion for organizing and budget-friendly DIY projects. Her channel features her love for Ikea furniture and inspires 375K subscribers.
Katie Vining
Katie is a shopping influencer passionate about connecting with her viewers and showcasing great deals. Her Ikea in-store shopping vlogs capture the season’s best finds and shares her styling recommendations for over 85.3K subscribers.
Monica — Home By Mon
Mon is a minimalist passionate about home decor and finding pieces that fit her clean and modern style. She takes to YouTube to share her favorite Ikea hidden gems, new products, and style inspiration.
Aimee Michelle
Aimee is a shopping influencer based in the U.K. who often shares her favorites with her 85.5K subscribers. She highlights her love for home decor, Ikea products and more.
Drew — Lone Fox
Drew shares his passion for redecorating rooms, gaining the attention of more than 1.73M subscribers. His channel often features how he uses Ikea products to transform his favorite spaces.
Vivien Albrecht
Vivien uses her popular YouTube channel to offer design tips and hacks to 313K subscribers. Her posts feature the brands she loves most, including Ikea, sharing specific pieces she likes.
Sanu — Sanu loves IKEA
Sanu has created an exciting YouTube channel by capturing her weekly visits to Ikea. She shows how she shops throughout the store and the pieces that are worth the money.
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