How to Make an AI-Generated Voice in FormAI

Marketers continue to find uses and applications for a growing set of AI tools. We recently added a feature in FormAI that gives marketers and influencers a chance to create and share AI-generated voices. Wondering how it works and what you can do with it? Take a look at the three specific features, use cases, and benefits of each. 

AI Voice Cloning

With AI Voice Cloning, influencers can upload a clip of their voice and generate an AI version. By doing so, influencers can create voice overs without the need to record and edit audio tracks. Influencers can tweak the accent, tone, or language to meet differing needs.

Use case: Tap influencers for voice overs 

Rather than hiring expensive voice over talent, brands could ask influencers to generate a voiceover using their cloned AI voice. Brands could use the voice over in professional product demos or a podcast commercial, for example. Brands could write the script, give it to the influencer, and ask them to provide the audio track. 

Or, depending on the relationship, brands could ask influencers to write the script, upload the text in the FormAI platform and generate an audio clip for approval. 

Pros of AI voice cloning

• Brands save time and money by turning to influencers over outside voice over talent.
• Working with influencers to provide voiceovers provides additional collaboration between a creator and a brand, strengthening the relationship.
• Voice overs are created quickly without additional software and no need to edit since AI reads directly from a script. 
• Altering tone, accent, or language gives brands and influencers the ability to create more authentic, relatable content.
• Voice matching authentication ensures voices generated are that of the influencer.

AI Voice Sharing

FormAI creates a collaborative relationship between influencers and brands by giving each the ability to share AI-trained voices. Influencers can easily share their voice with a brand, while brands could create an AI voice from an employee and share it with influencers to use in an upcoming campaign. 

Use case: Share a voiceover for campaign consistency

Let’s say your brand works with a team of influencers and you’d like each of them to create a ten second video that highlights their morning routine that includes a shot of your product, an espresso machine. 

Your brand comes up with a slogan, “Express your wakeup routine” and creates a :10 audio track using an AI-cloned voice of the CEO. 

The company shares the track with influencers through FormAI and influencers are easily able to grab it and generate the requested video for the campaign.

Pros of AI Voice Sharing

• Influencers and brands can easily share voices and generate collaborative content.
• Influencers can share voices with talent agents, which can help garner new clients.
• Sharing voices between influencers enables team collaboration and inspires new content ideas.

AI Text-to-Speech Synthesis

FormAI also offers more than 100 pre-existing voices in 29 different languages. You can skip the voice training altogether and simply use the voices in the platform. You’ll find a mix of female and male voices, with a variety of different inflections and accents. With this audio library, brands and influencers have the ability to reach a global audience. 

Use case: Tap influencers to create skits

By using the voice library, brands can ask influencers to conceptualize and create relatable skits to share with their audience. Research shows 55% of consumers prefer brands to share content that makes them laugh, so why not lean into this preference by using a gallery of AI generated voices?

Influencers can draft a script for approval and use character voices to produce a comedic video. Your brand can share the video on its social channels, and the influencer can do the same. 

Pros of Text-to-Speech Synthesis

• Pre-existing voices let you instantly create content, no training necessary.
• A variety of languages means you can interact with more customers. 
• One piece of content can include multiple languages without involving a team of translators.  

Ready to see how FormAI can support your next influencer campaign? Give FormAI a try.