If you want to combine your love for makeup and skincare and content creation, becoming a beauty influencer could be for you. Many brands within the beauty industry are looking for creators ready to highlight their products authentically and creatively. Here’s how to land beauty brand sponsorships as a creator.
Basics of beauty brand sponsorships
A beauty brand sponsorship is essentially when a beauty brand hires an influencer to create content to promote its product with the goal of reaching the company’s target audience. This type of sponsorship is the most common way that influencers make money.
Sponsorships are beneficial for both influencers and beauty brands because creators are compensated for promoting products they enjoy while brands can reach their marketing goals, such as increasing brand awareness and sales. With tracking tools such as those found in IZEA Flex, our influencer marketing platform, sales and website traffic can be attributed to specific creators, helping marketers gauge their ROI.
How to land a beauty brand sponsorship
If you are a makeup enthusiast or beauty guru looking for a chance to showcase your favorite products in your content, landing a sponsorship is at the top of your to-do list. We’ve put together a list of useful tips and advice to help you accomplish just that.
1. Search for relevant beauty brands
One of the first things you should do when beginning your sponsorship journey is to research brands that share your values. For example, a vegan beauty influencer might choose to only work with cruelty-free beauty brands — those that don’t test on animals.
Create a list of brands that share the same values to ensure that any potential brand partners would tie in authentically to your existing content. If you work with one of your ideal brands, the content will be viewed as more authentic by your audience, which helps you maintain their trust.
2. Research partnership opportunities
Check out the websites of your ideal beauty brand partners for webpages that discuss their influencer programs. Many beauty brands have existing programs in place for affiliate marketing, brand ambassadors and campaigns. You can also check whether you can join the brand’s PR list to receive free products sent to your home in exchange for content.
If the brand doesn’t have an influencer page, search for the brand on LinkedIn to find whether there is an employee listed as an influencer marketing manager or representative. This person might be able to answer your questions about potential collaborations.
To find brands actively recruiting influencers, you can also search IZEA’s Marketplace, which has a Casting Calls page full of brand opportunities.
3. Pitch yourself
A great way to land a sponsorship is essentially to pitch yourself directly to your desired brand. One way to do this is to directly message brands on social media to ask about collaborations. You can also email if there is an email contact provided. Be sure to explain who you are plus your niche, stats, audience demographics, ideas and rates. Share a portfolio of your beauty-related content to give them an idea of how you would represent their brand through sponsored content.
If you go the Marketplace route, you can pitch yourself to brands via text or video to really showcase your strengths as a creator.
Are you stuck on what to say to brands you want to work with? Use FormAI, our suite of AI tools built specifically for the Creator Economy. You can generate brand pitches with the AI text generator to make your pitch stand out from the crowd. Use the image generator to give an example of the content you plan to create for the beauty brands.
4. Build relationships with brands
When beginning your sponsorship journey it is important to connect with brands and form relationships with them even if they do not immediately offer you potential collaboration opportunities. Show your brand loyalty through organic posts that showcase how much you love their brand and beauty products. Brands often repost user-generated content, helping you establish your relationship with the brand.
5. Create listings for beauty sponsorships
Besides pitching to Casting Calls, you can also create listings for beauty brand sponsorships in the Marketplace. Public profiles allow beauty influencers to share examples of their work, and connecting your social media platforms shows brand partners your audience demographics. Brands can purchase your listing for sponsored content and start working with you today.
