How to Get Paid Partnership With Brands
If you’re looking for a way to get started on your influencer career and get sponsored by your dream brands, The Creator Marketplace® can help you do that. We created The Creator Marketplace® as a place for influencers and brands alike to find each other in a simple way. Making money as an online creator may be a newer career path, but it’s an exciting one.
How do you get a paid partnership with brands using The Creator Marketplace? You’ll want to focus on creating a public profile that’s hard to pass by. Make sure when you set up your profile you connect your social media platforms and add all of your demographic information. The more you add, the more searchable you will be to brands looking for influencers.
Another important piece to your profile on The Creator Marketplace is setting a price for your services. If you’re not sure where to start, we have some helpful research on what other creators are charging on TikTok, YouTube and Instagram. Pricing for paid sponsorships is often based on audience size, the type of content you’re creating, engagement rates, etc., so make sure you’ve filled out your public profile as fully as possible so you have that information going into conversations with brands.
If you’re worried about the size of your audience being a hindrance to brands, don’t be! Continue to create content that aligns with your audience and your values, but don’t be discouraged if you’re not growing as quickly as some others.
Also, some brands are looking for content that they can use in their marketing. Other brands are working more frequently with nano- and micro-influencers because they tend to have more engaged audiences and can fit within their marketing budgets. You can also check out casting calls as a way to find projects that brands have available right now.
When you’re searching for a sponsorship, make sure you’re really focusing on the brands that align with your audience. While getting paid for your work is always exciting, you don’t want to promote something that doesn’t align with you or your brand and lose the trust of your loyal audience. This authenticity is why social media users trust influencers, sometimes more than A-list celebrities, according to IZEA’s Trust in Influencer Marketing report. You’ll also want to focus on this when creating the guidelines and contract for your partnership, making sure you’re getting paid for what you create and that the content you’re making will connect with your audience. Brands will appreciate this, too.
While creating a profile on The Creator Marketplace can help you get paid sponsorships quickly, we also recommend creating relationships with brands or showing your interest in them before working with them. Sometimes it takes months or longer to grab the attention of a brand, but why wouldn’t they want to work with someone who is already a big supporter? Follow them on social media, interact with their posts, tag them in your stories or posts when you’re using their product and really show that you align with them.
Being an influencer sponsored by brands doesn’t have to be difficult with the help of The Creator Marketplace. Get started today by setting up your profile, checking out the current casting calls and catch the attention of your favorite brand today.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
