How to Find Local Fitness Influencers to Work With

Fitness influencers have become a significant force in the health and wellness industry. They inspire, motivate, and guide their followers toward achieving their fitness goals. For local businesses, collaborating with these influencers can be a game-changer, driving brand awareness and customer engagement to new heights. If you’re wondering how to tap into this powerful resource, you’re in the right place. In this blog post, we’re going to guide you through the process of finding and partnering with local fitness influencers, helping you elevate your brand and connect with a local audience.

How to find local influencers

Here are ways to factor in local talent and creators into your next marketing campaigns:

Use an influencer marketing platform

The use of influencer marketing services has emerged as a powerful tool to discover local creators for partnerships. Influencer marketing platforms and software are not just about finding influencers; they are about creating opportunities. These platforms are much more than just a directory of influencers. They provide brands with the tools to identify influencers who align with their values and aesthetics, thus ensuring a seamless integration of their products into the influencer’s content. 

The Creator Marketplace

Platforms such as IZEA’s Creator Marketplace connect brands with influencers. The Creator Marketplace offers users a variety of valuable features that can lead your brand to find the right local fitness influencer to work with via creator listings or casting calls.

Creator listings

Brands can search through countless influencer listings on izea.com. Listings offer a glimpse into the kinds of content these influencers currently share. Brands can directly message creators and begin negotiating directly through the Marketplace. 

To find local influencers, whether in the fitness niche or any other, is to search The Creator Marketplace for creators in your area. Filter by location — with city or country — to find people in a particular place. You can then adjust the radius.

Casting Calls

One of the most significant features of the Marketplace is the opportunity to post casting calls, which are essentially job listings for creators. Through the Casting Calls feature, brands can post a description of their campaigns or projects and accept pitches directly from creators. To find local creators, specify the location in the casting call’s title and description. 

Here’s an example of a Casting Call focusing on two specific markets.

Work with influencer marketing experts

Another way to find local fitness influencers for larger campaigns is by teaming up with influencer marketing experts like our Managed Services team. This influencer discovery and campaign execution solution is geared toward companies that want a full-service option and have a larger campaign in mind. 

With more than 17 years of experience and almost 4 million collaborations, IZEA has become one of the most trusted and effective influencer marketing providers. Brands looking to find talent in specific locations can turn to us for help. Managed Services provides brands with carefully crafted strategies, handles creator negotiations, and much more.

Search local and fitness hashtags

A great way to find local talent to work with is to utilize the features social media platforms already have. By searching with the search bar on social media platforms like Instagram and TikTok, brands can find influencers who are local to their areas. By simply searching for your related niche and including your location in the search, your brand is one step closer to finding the right fitness influencer to work with. By searching keywords like your brand’s location, an abundance of local content will pop up and lead you to a variety of influencers who are creating content in that niche. 

For example, let’s say you are an activewear brand based in Orlando. Search #orlandofitness in the search bars of platforms like Instagram and sift through the content shared to find a fitness influencer to message about a potential collaboration.

Create a fitness-related brand ambassador program

You can also find creators to work with by establishing a brand ambassador program on your website. By creating a brand ambassador program, you can work with local creators for longer-term partnerships. Influencers who are already interested in working with your brand can fill out a form on your website to express their interest in joining the program.

For example, Kino MacGregor is a fitness influencer who has been a brand ambassador for Lululemon and uses her platform to highlight how she rocks the brand’s fitness wear and gear with more than 1.1 million followers. 

In addition to popular influencers like Kino, smaller influencers are also capable of highlighting fitness brands through brand ambassador programs as well. Micro-influencers are just as important as those with larger followings and are often a better fit for collabs, including brand ambassador programs.

Finding local fitness influencers to represent your brand is just a few clicks away with the help of IZEA, basic hashtag and keyword searches, and brand ambassadorships.