Making social media trends part of your campaign strategy is a fun way to connect with audiences. The concept of a “girl dinner” has been prominent on TikTok, with women sharing their snacklike or unusual dinner choices. Many brands hopped on this trend to show how their offerings make a perfect girl dinner. Grab a slice of the social media engagement pie with our ideas for girl dinner inspired content.
What is a “girl dinner”?
If you haven’t yet heard, girl dinner is a random assortment of foods that girls or women often throw together as a meal. Girl dinner may consist of anything in the fridge or pantry or a collection of sides from a restaurant.
Brands and influencers capitalized on the #GirlDinner trend to better engage with their audiences, especially Gen Zers and millennials. Marissa Mullen, who runs the @thatcheeseplate account on TikTok, showed how her cheese and snack plates are the ideal girl dinners, promoting her cookbooks full of “girl dinner” ideas.
@thatcheeseplate And I have two cookbooks full of more #girldinner ideas. I’ve found my people 🙌 #charcuterie #cheeseboard #thatcheeseplate
♬ original sound - hanana
The viral trend was ideal for food and snack brands. Starbucks Partners on TikTok showed how the protein box and a Refresher make a delicious girl dinner.
@starbuckspartners The protein boxes are the blueprint of girl dinner tbh #ToBeAPartner #GirlDinner
♬ original sound - karma carr
Girl dinner campaign inspiration
Girl dinner instantly became a Tiktok trend in which women shared their relatable meals, which were typically simple, easy-to-make and random foods. A brand can participate by sharing how their products can be part of a delicious girl dinner. Perhaps that involves showing a snack or ingredient being consumed in a creative way. A cheese brand, for example, can show how it’s a quick and easy to set up part of a snack plate.
@elevateyourboutique Girl dinner to the extreme #girldinner #girldinners #girldinnersong
♬ original sound - karma carr
Creative girl dinner campaigns
1. Host a live-stream with a popular influencer sharing their favorite girl dinners
Work with a food influencer to leverage their relationships with their followers while showcasing your products live. Team up with a well-known foodie or lifestyle influencer for a live stream or video in which they share how they set up their perfect snack plate with their followers by including your snacks, foods or drinks.
Live-stream content is engaging and exciting for viewers, and the live chat helps the viewers feel connected with the influencer and brand. Have moderators in the live chat and pin a link to the products so that viewers can quickly shop the products.
2. Create challenges and giveaways
Piggy-backing off of an engaging and interactive campaign idea like the first, create a user-generated content challenge featuring your products. Encourage fans to share their girl dinners incorporating your brand for a chance to win freebies. Challenges and giveaways give the audience an incentive to participate, and you can repost the content on your own channels with credit to the winners.
3. Advertise products to improve the girl dinner experience
Let’s say you are a brand that primarily sells kitchenware and utensils looking to join the trend. When girl dinner became a big hit on TikTok, influencers often began to share their versions of the meal featuring the plates, glassware, and utensils they used in the process. As a kitchenware or related brand, this is your time to shine and create content that shows audiences how their snacks and meals can be elevated by using your products in aesthetically pleasing ways.
@brookiebarry Girlllll dinnerrrrr #food #macandcheese #dinonuggets #dinnerideas
♬ original sound - karma carr
4. Create seasonal campaigns related to girl dinner ideas
Ask creators to share their seasonal girl dinners or how they treat themselves during the holidays. Create a campaign that features seasonal promotions and flavors to participate in the social media trend year-round, relate to younger audiences, and help them create the ultimate girl dinner experiences on a budget. Not only will their girl dinners become more appetizing, but seasonal flavors enhance the experience.
Girl dinner campaigns allow brands to use their creativity to improve their relationships with their targeted audiences and boost their engagement rates. Girl dinner is something younger audiences feel passionately about, which is why brands should consider incorporating the trend into their marketing plans.
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