Top Hispanic Influencers on TikTok

Are you looking for ways to connect with a Hispanic audience? TikTok is home to a growing population of Hispanic influencers who can help your brand reach any of the diverse demographics that make up Hispanic identity. From fitness and health to beauty and lifestyle, Hispanic influencers on TikTok share their interests and passions with thousands of followers.

Hispanic influencers inspiring on TikTok

Eleonora Pons

Known as Lele Pons, this Hispanic influencer is one of the most popular influencers on Instagram after her rise to fame on Vine. Lele, who is of Venezuelan descent, posts about her lifestyle as a model, aspiring actress, and internet personality with more than 31.9 million followers. She works with many clothing brands and showcases her appearances on this season of “Dancing With The Stars.”

Andrea Espada

Andrea is a Colombian model and former TV host and personality who creates lifestyle and beauty content for more than 10 million followers. When she isn’t sharing her stylish looks, Andrea posts about her family, which has more than 22.4 million subscribers on YouTube. They film their daily lives and challenges as a family of five.

Indiana Vargas

Indiana is a college student and content creator with 91.1K TikTok followers. She attends Harvard University and shares her experiences through her videos. Her content inspires young students, including her valedictorian speech as a first-generation Mexican immigrant, the stats that got her into Harvard, and her college acceptance letters from multiple prestigious schools.

Guillermo Diaz Ibanez

As one of the most popular Hispanic video game creators of all time, Guillermo has an audience of more than 4.8 million subscribers. Known on TikTok as Willyrex, Guillermo uses his channel to explain well-known games like Minecraft and Fortnite. He shares his tips and tricks for succeeding in the games.

Andrea Casanova — Latinapreneur

Andrea is a viral marketer, content creator and public speaker. She shares social media advice on content strategy, entrepreneurship and visual storytelling for an audience of 209.3K TikTok followers. She has done social media coaching for top brands including Amazon, Meta, and Google.

Jordi Koalitic

Jordi is one of TikTok’s most famous Hispanic influencers and creators, with 19.9 million followers. Jordi rose to fame for his digital art and creative photography. He brings his imagination to life through his videos and photos, including optical illusions. He is based in Barcelona and was named one of the top creativity influencers of 2022 by Forbes España.

Luisa Fernanda

Since she went viral in 2013, Luisa has only continued to grow her following and now has over 5.6 million followers. On TikTok, she shares her life as a content creator and entrepreneur. This Colombian creator shows her favorite trending styles, worldwide travels, family life, and beauty products. Forbes included Luisa in its 100 Powerful Women list.

Mariale

Mariale, born in Venezuela and raised in Los Angeles, shares her passion for beauty through her YouTube channel. She has over 15.2 million subscribers who see her latest hilarious beauty challenges. In addition to her main channel, Mariale has more than 4.7 million TikTok followers and an all-English channel with more than 2.4 million subscribers.

Paola Alberdi

As a well-known Mexican-American influencer, Paola uses her platform to share fashion and lifestyle content for 507.3K TikTok followers and more than 1.1 million Instagram followers. The mom of two, entrepreneur and proud Mexicana shares her love for fashion, travel, home decor, and luxury products.

Pam Arias

Pam is an “it” girl from Panama who shares her stylish looks all across the world. Her passion for seeing the world goes hand in hand with her trendy styles, as she shows off her looks in destinations such as Sorrento and Milan. When she isn’t exploring the world, Pam shows off her style and favorite products in Miami.

Alfredo Garcia

As a Hispanic influencer and former chef for a Major League Baseball player, Alfredo has gained quite the following by sharing his love for good food. The foodie and chef often shares meals inspired by his Hispanic heritage with more than 1.4 million followers.

Ana Regalado

Mother, grandmother and home cook Ana has caught the eye of more than 2.5 million followers with her love for authentic and delicious Mexican food. This home chef shares everything from her homemade salsa verde and classic Champurrado to her tasty coconut dairy-free horchata.

Alfredo Flores

As a celebrity and A-list photographer, Alfredo showcases his work, amassing 308.9K followers. Alfredo, from a Puerto Rican background, shares photos of the major stars with whom he has worked, from Ariana Grande to Justin Bieber to Jack Harlow.

LeJuan James

LeJuan is a Latin-American comedian and author. He wrote the book Definitely Hispanic and has gained a following of more than 755.3K by sharing his experiences growing up in a Hispanic household. His feed is filled with hilarious, relatable content.

Desi Perkins

As the founder of eyewear and skincare brands, Desi is one of the most empowering Hispanic influencers on TikTok. She shows her style, favorite beauty routines and products, and lifestyle as a mom with over 528.6K followers.

Salice Rose

Salice is known for her lifestyle content, which engages more than over 19.5 million followers. She shares her latest short films and projects as an actress and her exciting routines.

Caeli — caelike

Caeli quickly became a star after starting her career on YouTube. She now entertains a TikTok audience of more than 6.7 million followers. Caeli updates followers on her recent travels and her favorite styles and ensembles.

Amara Leguizamon Pascagaza

Amara shares her unique twist on fashion and beauty content with an audience of more than 18.6 million TikTok followers. Her passion for iconic ‘90s fashion trends shines through her feed as she styles her favorite pieces and shares her tips for creating modern outfits.

Elizabeth Ruiz

As a Latina model of Cuban descent, Elizabeth shares her passion for modeling and social media with over 293.8K followers. She posts about her recent travels to places like Puerto Rico and her favorite workouts, songs, and dances.