Fashion, beauty, and lifestyle influencers come in all forms, including Muslim women who wear a head covering, called a hijab. This cloth, which is wrapped around the head and neck but leaves the face visible, is a symbol of modesty. While some of the following Hijabi influencers use their platforms to demonstrate how to wear the scarf, others are more focused on fashion, makeup tutorials, cooking, home decor, or just everyday life.
Hijabi influencers covering a variety of lifestyle topics
Zahraa Berro
Zahraa has attracted 91.3K YouTube subscribers with her Ramadan decorating vlogs, tips for entrepreneurs, and social experiments. The single mom has launched her own fashion line, persevering through two divorces and failing university. Pushing beyond her hardships, Zahraa isn’t afraid to talk about what some would call touchy subjects, from jealousy to plastic surgery.
Underrated Hijabi
Known as the CEO of Sournation, the woman behind Underrated Hijabi is known for her unique candy combinations. About 2.2 million TikTok fans tune in to see this influencer mix up her own sour water or watch her eat only blue foods for 24 hours.
Nur Shah
Nur is a full-time TikToker and influencer with a love of fashion. She shares OOTD (outfit of the day), hijab tutorials, and her love of designer brands with her fans. She’s originally from Bengali and says she likes to connect with other minority women.
Aysha Harun
The variety of Aysha’s videos, which cover cleaning, fashion, makeup tutorials, and a peek into her daily life, helped her attract 467K subscribers on YouTube. Some of her posts focus on Ramadan, hijab tutorials, and discussions about being Muslim, but there are also plenty of beauty product reviews and clothing haul videos, too. If you’re on a tight budget, don’t miss her fun playlist of $100 challenges for meals, clothing, makeup, decorating, and office makeovers.
Vivy Yusof
Mom and business owner Vivy has racked up 247K YouTube subscribers with her personal content on topics like family, fashion, beauty, and business. She does giveaways and makeup unboxing videos along with monthly book reviews and recommendations. Vivy is also a world traveler and has an entire playlist dedicated to her trips, with destinations from Melbourne and Vienna to Dubai and Singapore.
Sukaina
As a wife and mother of three, Sukaina is busy, but not too busy to vlog about beauty, fashion, cooking, and her extensive plant collection. Many of her videos are dedicated to hijab tutorials, including easy everyday styles, hijab unboxing hauls, and her own hijab story. Curious about Sukaina’s life? Watch her Q&A about love, marriage and family.
YowItsFariin
Farheen is studying to become a nurse but still makes time to make videos for her 71.4K YouTube subscribers. Although she posts on a variety of topics — such as how to get good grades, makeup tutorials, and visiting her horses, the majority of her videos are dedicated to hijab styling and fashion hauls. Find out how to style a satin, cap, or silk square hijab, among countless other hijab-related tutorials.
Sabina Hannan
With lots of makeup tutorials, try-on hauls, and food challenges, Sabina knows what her 414k YouTube subscribers like for content. The fashion, beauty, and lifestyle guru also shows her viewers how to style hijabs and talks candidly about miscarriage, kids, and mental health. Sabina loves to try new foods on camera, including exotic fruits and Chinese, Japanese, and Korean foods.
Haute Hijab
Melanie is the CEO of Haute Hijab, a global community for Muslim women that currently has 335K followers on Instagram. She talks openly about her divorce and shares summaries about global events affecting the Muslim population in places like Palestine and India. Her inspiring posts about struggling with a Hijab, exercising in a head covering, and the difference between confidence and cockiness are popular with her fans.
Hijabi Off the Grid
Sarah’s 86.5K followers know they can rely on her for modest fashion, skin care, and travel-related posts. She offers tips for fasting during Ramadan, shares video of Eid Mubarak (a blessed feast), and posts about Israeli apartheid. To get Sarah’s radiant everyday look, watch her full-face makeup tutorial.
With Love Leena
Texas blogger and YouTuber Leena Snoubar has accrued 1.2 million followers on Instagram with her posts about sisterhood, fashion, and beauty products and procedures. Sometimes her husband, Omar, and baby, Alaina, appear in the wardrobe changes and Omar even contributes to some of the funny videos.
Baraa Bolat
Vienna-born Baraa is a model and content creator who entertains her 163K YouTube subscribers with a mix of funny, serious, and educational videos. She loves doing social experiments, has given money away to people on the street based on their knowledge of Islam and did an entire series on asking non-Hijabis to try on the hijab. You’ll find TikTok life hack tests and a video on how to make Turkish coffee, too.
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