Earlier this week, Adweek ran a story that got many in the marketing industry buzzing: Lord & Taylor had achieved a social media coup by quickly selling every copy of a dress that was not “The Dress.”
CMO Michael Crotty said L&T wanted to reach the fashion-conscious consumer “where she is engaging and consuming content every day,” and the brand did just that with the help of 50 Instagram influencers.
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IZEA FEATURED
From Ted Murphy, IZEA Founder & CEO
For more takes on the subject, we spoke to Danielle Wiley, CEO of influencer agency Sway Group, and Ted Murphy, CEO of creator marketplace IZEA (who advised the FTC on its existing regulations).
From Murphy: “There are two issues here: What are you legally required to do, and what’s the right thing to do?”
