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In 2018, a study by Northwestern Mutual found that money issues stressed Americans out more than relationships or work. People who are worried about their current financial situation or the road ahead can benefit from expert advice. Personal financial advisors are always an option for anyone facing unique challenges. But when it comes to general strategies and tips, finance bloggers have lots to offer. Here are five finance bloggers to keep an eye on in 2020.

Well Kept Wallet

Personal finance expert Deacon Hayes founded the site Well Kept Wallet in 2010. At the time, he wanted to talk about how he managed to resolve a $52,000 debt within 18 months. Now, he uses the blog as a way to help reader manage their own debts and other financial hurdles. Hayes isn’t alone in his efforts. He’s joined by other financial writers, including Claire Tak, Josh Patoka and Laurie Blank.

Some of the posts readers can enjoy on this blog include:

  • “42 Legit Ways to Make Money From Home in 2020”
  • “33 Simple Ways to Save Money”
  • “24 Best Passive Income Ideas in 2020”

Hayes is also the author of the book “You Can Retire Early!” Readers can get updates from him, as well as from the blog itself, on Twitter, Instagram and Facebook.

Wealthysinglemommy.com

In 2012, Emma Johnson started Wealthysinglemommy.com as a way to inspire and educate single moms like herself. The blog and the community it brought together helped propel Johnson to financial-expert stardom. Now she’s an author of multiple books and she’s been cited by outlets and publications like NPR, Elle and the New York Times.

Johnson offers blog entries such as:

  • “What to do with old jewelry (and where to sell it)”
  • “Estate planning and will for single parents”
  • “Affordable 2020 life insurance for moms”

In addition to the blog, Johnson has a podcast called “Like a Mother.” The podcast focuses on topics like dating, parenting and, of course, finances.

On social media, you can find this blogger on Facebook, Twitter, Pinterest and Instagram. She also has a YouTube channel called Wealthy Single Mommy. Although she doesn’t update the channel frequently, it hosts a collection of videos that offer advice and cover Johnson’s television appearances.

Millennial Money

Despite a growing U.S. economy, millennials, a generation that came of age during the financial crisis, find themselves in a predicament. Unlike previous generations, they’re not surpassing their parents when it comes to income.

But not all of them are struggling. Although he was born in 1984, Grant Sabatier is a self-made millionaire who offers financial tips advice on his blog, Millennial Money.

Sabatier offers content such as:

  • “Credit Repair | How to Fix Your Credit”
  • “Best Homeowners Insurance for 2020”
  • “What Is an Irrevocable Trust?”

Sabatier is the author of the book “Financial Freedom,” in which he offers even more money-related guidance. He has a podcast with the same name, and he’s also an active user of Twitter and Instagram.

Making Sense of Cents

Like Sabatier, Michelle Schroeder-Gardner is a millennial who is successfully navigating the financial struggles that affect her generation. She was able to pay off $38,000 in student loans in less than a year. Although not everyone can pull off this feat, Schroeder-Gardner shares some of her financial secrets on her Making Sense of Cents blog.

The blog offers informative pieces such as:

  • “80 Ways to Make Money on the Side in 2020”
  • “The Ultimate Guide of Over 50 Money Saving Tips For 2020”
  • “8 Items to Sell Around Your Home for Extra Money”

You’ll find plenty of ways to keep up with this influencer. She’s active on Facebook, Instagram, Pinterest and Twitter.

The Minimalists

The Minimalists isn’t specifically a financial blog, but it offers advice on how to cut down on materialism and focus on things that really matter. Ultimately, minimalism is a money-saving approach to life.

Childhood friends Joshua Fields Millburn and Ryan Nicodemus adopted a minimalist lifestyle when they found themselves discontent with their consumer-driven habits. They started the blog in 2010 and used the platform to share their journey with an ever-growing audience.

Some examples of the blog’s entries include:

  • “Minimalist Finances and Budgeting”
  • “Ideas for a Debt-Free Christmas”
  • “Everything Is 100% off If You Don’t Buy It”

The success of the blog was just the beginning for these influencers. They now have a podcast, a film called “Minimalism: A Documentary” and several books including “Essential,” Minimalism” and “Everything That Remains.”

In 2020, the Minimalists will begin their Less Coast Tour. It’s another opportunity for them to share their values and decluttering strategies with others.

If you’re working on a marketing campaign for a financial business, bloggers like the ones listed above can help you expand your online presence. Bloggers can offer everything from product reviews and endorsements to industry news reports, all of which lend your brand credibility. Find a financial influencer to work with today and get started on your next marketing campaign.