In 2024, the Democratic Party altered its approach by inviting content creators to the Democratic National Convention in Chicago. The DNC content creators were tasked with covering the events, conveying the party’s policies and highlighting the presidential nominee.
Our Influencers & The 2024 Election report found that 46% of social media users ages 18-60 have already changed their minds about political issues because of influencer content. The invitation highlights social media influencers’ growing importance and influence in swaying public opinions not just about products but also politics. The DNC sought to leverage influencers’ broad reach and trust to reach voters. Here are some creators who posted from the event and examples of their content.
Examples of DNC influencers and their content
Carlos Eduardo Espina
Carlos is a 25-year-old non-profit director, activist, and lawyer who took the stage at the DNC to share his support and experiences. His 10.2 million TikTok followers saw behind-the-scenes clips of the stage, his time at the DNC and more.
Olivia Julianna
Olivia is an advocate for the LGBTQ+ community and reproductive rights. She is a Houston-based influencer with a powerful presence that landed her a spot at the DNC. Her TikTok showed her experiences at the convention for her 684.2K followers.
Deja Foxx
Deja is a popular TikTok user who loves vocalizing her political opinions and inspiring her 141.1K followers to become more educated on topics like abortion. Her status and passion on social media led her to the DNC, where she continued to show her support for the Democratic Party.
Heather Gardner
Heather uses her TikTok platform to share “Facts and Sass” with her 393.6K followers, which was no different in her DNC-related content. Her posts showcase her passion for politics and highlighted her experiences at this year’s DNC.
Mattie Westbrouck
Mattie is an advocate for the LGBTQ+ community and an inspiration to 4.6 million followers on TikTok. TikTok videos captured encouragement for the party and new candidate.
Parker Short
Parker is the president of the Young Dems of Georgia who appeared at the DNC and shared with his 122.8K TikTok followers his experiences talking to well-known Democrats within the party.
Clarke Peoples
Clarke is a fashion and lifestyle creator on TikTok who was invited to the DNC to continue sharing her support with her primarily Gen Z audience of 584.3K followers.
Alexis Williams
Alexis uses her platform to share her love for sustainable fashion and speak on using technology for good with 261.9K TikTok followers. She attended the DNC and shared her experiences there.
Allison — thirstyonmain
Allison is a cancer survivor and LGBTQ+ activist who was invited to the DNC. She serves as an inspiration to her 825.3K followers on TikTok.
Jennifer Welch and Angie Sullivan — I’ve Had It Podcast
Jennifer and Angie are two powerful women from Oklahoma who went to the DNC to share their laughter and bubbly personalities as they interviewed many well-known politicians. They share 1.1M followers on TikTok.
Allison Reese
Best known for her hilarious impressions of Kamala Harris, Allison has caught the attention of over 287.8K followers on TikTok, posting about her time at the DNC. Allison shared her iconic impression of the presidential candidate by interviewing celebrities and fellow influencers.
Alex Stewart — sassyconfetti
Alex is a body-positive fashion and lifestyle influencer on Instagram with 67.8K followers. She showcased her time at the DNC highlighting her support for Kamala Harris and sharing the excitement that came with attending the convention as a popular creator.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and full-service solutions. Find out which solution is right for you.
