The world of sports is no longer confined to physical arenas. It has found a vibrant home on social media, too. Australian sports influencers use their platforms to inspire, entertain, and educate their fans. These influencers are not just athletes but content creators, trendsetters, and powerful voices in the online community.
Australian sports influencers to know
Min Woo Lee
Min considers himself a full-time chef and part-time golfer and his 557K followers on Instagram watch him cook on the course. He has won multiple PGA tournaments and has a variety of top-five finishes. He represented Australia in the 2024 Paris Olympics.
Tyrese Proctor
Tyrese is an Aussie basketball player who plays college basketball at Duke University. His Instagram content captures exciting moments on the court and highlights his interest in fashion. He is a partner with the fashion brand Express, which he can be seen wearing in many of his posts.
Cameron Green
Cameron is a star player for Australia’s national cricket team. He also happens to be a social media sensation, treating 964K followers to his experiences on the field. He shows what cricket is all about through game-time clips and posts.
Cassiel Rousseau
Cassiel is an Australian diver who has represented the country at the 2020 Olympics and as a world champion. His feed features his most impressive dives as he proves he has what it takes to make the Olympics for a second time.
Kaylee McKeown
Kaylee, who was named the world’s top female swimmer in 2023, has earned three Olympic gold medals and holds three world records. On Instagram, she shares her speed and success with her 129K followers.
Jack Robinson
Jack shows the Gold Coast on Instagram as he shares his worldwide experiences as an Australian surfer. He shares everything from catching epic waves to sharing the behind-the-scenes of being a professional surfer with his 413K Instagram followers.
Peter Bol
Peter, one of Australia’s most successful track stars, has competed in three Olympic Games, including this summer’s Paris Games. The middle-distance runner shares his career highlights, his love for his favorite brands, and his worldwide experiences on Instagram.
Mollie O’Callaghan
Mollie is an accomplished Olympian and world champion and Olympian who proudly represents Australia. She captures her swim meets and training regime for her 45.1K followers on Instagram.
Max Purcell
Max is among the most successful Aussie tennis players. His sense of humor and love for his sport shine through in his Instagram content. He states that he uses tennis to fund his love for small almond lattes as 28.4K followerstune in for updates on his latest matches.
Chloe Covell
Chloe switches it up from traditional sports content. She is an Australian skateboarder who is the youngest gold medalist in X Games women’s street skateboarding history. She’s gained 160K followers by showcasing her recent tricks and accomplishments.
Hayley Raso
Hayley, a star for the Australian women’s national soccer team , shares with her 314K followers how she trains and prepares for every match. Hayley helped lead Australia in the 2024 Olympics, and she is also a Nike athlete and even a children’s book author.
Rohan Browning
Rohan is now a two-time Olympian who represented Australia at the 2024 Olympic Games in Paris. The Aussie sprinter raced his way across the feeds of his 59.3K followers, demonstrating what track is all about.
Harley Reid
Harley is a professional Australian footballer who currently plays for the West Coast Eagles. Chosen as the No. 1 pick in the 2023 AFL draft, Harley rose to fame and entertains 108K followers on Instagram with his passion for the sport.
Influencers:
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