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The number of moms sharing on social media is strong, but what about dads? While women are leading the influencer world — with 84% of influencers being women — the 16% of male influencers will continue to rise. Within the male population online, we love the dad influencers sharing their expertise and fatherhood from a different perspective. 

Dad influencers you can work with today

Michael B

Michael considers himself the CEO of positivity and father to his daughter, Leah. Michael’s content on TikTok, where he has 59,000 followers, includes reviews and fatherhood content, always with a funny or positive spin to them. Michael lives in Sacramento with his family and was in the military and a firefighter. Michael is excited to work with brands that are looking to promote positivity online via sponsored TikTok videos.

Lex – Daily Parenting

Lex is the founder of the blog Daily Parenting, where he shares helpful parenting posts like guides on how to work from home with kids. This Texas influencer shows parenting from his point of view, from discipline and relationships to books and product reviews. This dad influencer is willing to work with brands on a sponsored Instagram or blog post.

Greg of Perfectly Blended

While Perfectly Blending is a family YouTube channel, this Canadian interracial family loves to share their life as parents from both points of view of Greg and Chantel. With almost 31,000 subscribers, you can find tons of videos on their channel that highlight Greg, including this one in which he does a video with his stepdaughter’s dad! The family is open to working with brands on a sponsored YouTube video. Their normal topics include vlogs about raising three kids, couple date nights, games, fitness, hair and food reviews!

David Gomez

Our final dad influencer is David or babydaddydeej on TikTok. David shares family-friendly content on TikTok, where he has 32,000 followers. David has two daughters and the majority of his audience is women, but he’s had numerous videos go viral that include both men and women viewers. This Utah dad influencer would love to work with brands on a sponsored TikTok video.

Since the dad influencer niche is still on the rise, we hope to see more male influencers taking the stage on Instagram, YouTube and TikTok. In the meantime, these dad influencers are amazing options to start working with today. 

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