13 Creative Brands That Rock Social Media

Creating a stream of engaging content to fill multiple social media channels is a challenge for every brand. Some brands are, frankly, killing it. Here’s a list of 13 creative brand social media accounts that every social media marketer can learn from:

13 creative brand social media accounts

GoPro

Unsurprisingly, the visual brand and the maker of compact action cameras have a stunning Instagram account. The brand doesn’t just post impressive pictures, they depend heavily on user-generated content. The brand hosts contests to encourage submissions and gets some impressive clips, like this one:

Wayfair

The home design company does more than promote furniture on Instagram. With 1.8 million followers, the brand shares DIY projects, offers decoration inspiration, and spotlights other brands they love: 

Dove 

The personal care brand embraces body-positive messaging, which takes center stage on its Instagram. While the brand does promote its products, the brand also works with a team of #DovePartners like Virgie Tovar, who calls herself a “body image futurist,” to create #SizeFreedom content that encourages everyone to feel comfortable in their body. 

Warby Parker

The eyeglass company fills its Instagram with great shots of people sporting specs. While the occasions celebrity graces the feed, the majority of the pictures are of customers rocking their new glasses. Here’s a customer with matcha green sunglasses that the brand shared: 

BarkBox

BarkBox, an online company that sells a subscription box for dogs, gives followers its daily fill of dog Reels, pics, and slides. You’ll find everything from dogs in costumes and entertaining memes to posts that honor dogs with physical challenges, like King: 

Lego

Lego’s YouTube channel defines edutainment. The channel offers video tutorials on everything from connecting a game controller to a Lego-built robot to teens discussing a recent episode of Netflix’s Lego Friends. The brand even invites celebrities, like Alicia Keys, to do a 90-second Lego challenge:

Gymshark

A British fitness apparel company, Gymshark, has built quite a presence on TikTok with 5M followers. Its channel is full of fun and inspirational TikToks. From bodybuilders to arm wrestling competitions, the brand promotes an active lifestyle. Check out our analysis of Gymshark via BrandGraph as the most influential active apparel brand.

Dr. Squatch 

Dr. Squatch, known for its men’s bar soap line, takes to TikTok to inform and entertain its 500K followers. From TikToks that give customers a behind-the-scenes look at how their soap is made to entertaining pictures of the company’s mascot, the brand provides a good mix of content to its “thick brick clique.”

LaCroix

The beverage brand LaCroix has a vibrant Instagram account. You’ll find professional and artist product photos with a mix of user-generated content, like the example below, and Stories categories into topics like merch that’s available in their store to FAQs about popular drinks. 

EasyLunchBoxes

A small brand that sells compartmentalized food containers, EasyLunchBoxes uses its Facebook page to offer lunch inspiration to its 269K followers. From green lunches inspired by St. Patrick’s Day to easy-to-make recipes like tortilla pizzas, the brand’s priority is to get customers excited about creating meals. 

Halo Top Creamery 

If you’re looking for product photography inspiration, look no further than this low-calorie ice cream brand’s Instagram. You’ll find ice cream sculpted into artwork, bedazzled pints, and impressive uses of color like this snap:

JetBlue

The budget airline uses X to keep followers in the know. The brand uses the platform to make announcements, like new flight routes, deals to popular destinations, and giving kudos to hard-working employees. 

Charmin

Marketing hygiene products can be a challenge, but Charmin has the right balance of humor and, believe it or not, event information on X. For example, the toilet paper brand recently took over the bathrooms at Rock the Bells, a high-profile hip-hop festival, and gave away tickets to the event.

Of course, there are many brands with inspiring and creative social accounts, but the 13 on our list provide a good variety of content and industries, and they vary in company size. Some are well-known brands with big budgets, while others are smaller brands with limited resources. Add these brands to your social streams for marketing inspiration.  

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