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It’s an ideal time for Instagram creators to promote their favorite products, services and sales to help their audience deck the halls this season. It can also be an overwhelming time to come up with creative Instagram post ideas that you know your audience will love. We’re sharing content ideas for Instagram influencers.

To get started, make sure you’ve put together a content calendar that will work for you. This will help you get organized and not feel overwhelmed with which content you’re posting and when. 

Highlight your favorite brands

One easy way to get started sharing Instagram holiday content is to work with the connections you already have. Plenty of brands are promoting amazing deals that you can help them share via a sponsored post or an affiliate code. For example, if you work with a phone case brand, incorporate your favorite cases in a gift guide via your Stories or Instagram feed.

Show your favorite holiday outfits

If you’re a fashion lover, now is the time to share your favorite holiday outfits with your followers. Instead of a post focusing on gifts, share a few outfits you’d put together with the brands you love for holiday events like parties, movie nights at home and going out for a special dinner. Depending on what your following is looking for, this is also an Instagram content idea for bloggers who can repurpose a full blog post of holiday outfits into an Instagram Reel and then link back to your blog post. Repurposing content is key. Make sure to do so on all your platforms, just tweaking it to fit that unique audience.

Transform your space

Another Instagram content idea for influencers would be to create a Reel of you transforming your space into a holiday wonderland. No matter your style, your followers would love to see how you’re recreating your space to help inspire them with their decorations. Show a before and after of your newly decorated home, and make the links shoppable using affiliate links. You might even be able to loop in a sponsored post if there is a decor brand you know and love.

Feature good sales

Don’t miss out on sharing sales with affiliate links. Not every holiday product needs to be a post or a Reel — use your Stories. Put together gift guides or hop on your Stories to share about a product you saw was on sale that you know your following will love.

Instagram Stories gives people a less curated and more trustworthy space to see how you are already using this product, or you can tell them why you’re buying it for yourself (or someone else) this holiday season. One great example is lifestyle influencer Krista Horton who shares tons of deals and exciting sales via Stories.

Vlog a fun-packed day

Vlogging isn’t just for YouTube anymore. Film a fun holiday day in your life via Reels. Whether you’re putting up your decorations with your kids, getting gift shopping done or your making your favorite holiday dessert, people love to see what you’re getting up to this holiday season.

Compile a year in review

Show highlights of your best content throughout the year. It brings new eyes to your best content and can attract more followers. It can be a carousel post of your top photos or a Reel that some clips from your year.


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