How to Get Help With Content Creator Management

Research shows influencer campaigns have 650% ROI, earning an average of $6.50 per $1 spent. Influencer marketing is quickly becoming necessary for brands, but sometimes, marketing teams need help to achieve and maintain success. Like any successful strategy, influencer marketing requires time, resources and expertise. For some brands, managing content creators in-house isn’t viable. An external content creator management team can help.

Signs you need help with content creator management

How do you know if your brand needs help with influencer marketing? Here are three common reasons for brands to outsource content creator management:

Your team doesn’t have time to oversee influencer campaigns

For many brands, investing in content creator management comes down to a lack of time and resources. Marketing teams are tasked with more jobs than ever, from managing SEO and social media to sending promotional emails and driving website traffic. With so much to do, it’s hard to devote time to influencer marketing.

Influencer marketing can have a dramatic impact on brand awareness, social engagement and sales, but it takes a serious time commitment to see continued success. For one campaign, you must find influencers, brainstorm ideas, set goals, plan deliverables, communicate with creators, launch your campaign, and measure your results.

If your team can’t devote enough time to each phase of influencer marketing, it’s time to call in some help.

Your “experimentation” is no longer sustainable

It’s not uncommon for brand marketers to try influencer marketing to see if it’s a viable option. They might task a member of their team to come up with a campaign, find influencers and see how it goes.

If the experiment proves successful, the team will try it again. However, after running a few campaigns, it might become difficult to stay on top of trends, troubleshoot issues, and make the necessary pivots. As a result, it might be best to rely on an external team with the experience and knowledge to manage influencer marketing on your behalf.

Your campaigns have become complex

Many brands have success with influencer marketing, and in time, influencer programs grow. The number of creators you work with could increase, as could the number of campaigns you launch each quarter. Maybe you’d like to run a campaign with influencers in multiple countries or run campaigns simultaneously. If your influencer program has become complex, it’s time to research influencer management programs.

What to look for in a content creator management solution

When it’s time for assistance, you should start researching options. There are a handful of different influencer management programs out there. As you research your choices, look for a company that:

1. Has access to a robust influencer network

If you plan to outsource your content creator management, find a company that has a solid database of influencers to choose from. Even if you have a few influencers you’ve worked with in the past, odds are you’ll need more niche options in the future.

2. Vets influencers

Make sure the company can not only find influencers but has the power to vet them. Influencers should align with your brand values, be familiar with your product or industry, and have experience working with brands. You want influencers with strong engagement rates and a good reputation, too, which should be investigated by the influencer management team.

3. Has experience

Narrow your search to companies with more than 10 years of experience in the industry. Invest in outsourcing solutions that are reliable and trusted as opposed to new endeavors touting the greatest tools.

4. Can measure and provide reports

An outside team should be able to measure every campaign and provide easy-to-understand reports. Ask to see report examples. What kind of metrics can you see on the backend? You should be able to see ROI and attribute revenue to individual influencers.

5. Offers additional services

Influencer marketing nets a lot of content. Ideally, your content creator management team can help you repurpose it.

The team could help you white list content too, which means they’ll boost the content from the influencer’s social account to boost its exposure.

Look for additional services or campaign extensions that increase content mileage.

Explore IZEA Managed Services

IZEA Managed Services provides content creator management. When you work with us, you get 17 years of experience and the knowledge that comes with 3.9 million collaborations. In addition, we have built industry-leading tools that support our every move. With a robust database of influencers, creator profiles that help us vet each influencer, and a platform that provides decision-making metrics, we can help your brand manage every aspect of influencer marketing.

More specifically, we help with the following: