If you’re an influencer, collaborating with other influencers can be so important for your growth as a creator. There are many positives to collaborating with other influencers, like growing your audience, strategizing new video ideas and making friends and connections within the industry.
Benefits of collabing with other influencers
Being an influencer is so special because you get to make real, human connections with people around the world by sharing the things you love online. So why not make even more relationships? Creating a genuine partnership with another influencer can lead to a lifelong friendship or partnership if you find the right person. Human connection is everything because these relationships can give you support, answer questions, or even make recommendations to brands for other partnerships in the future.
Outside of relationships, the most obvious reason to collab with another influencer is to get in front of an audience similar to your target. The collaboration is a win-win for both of you because that other influencer also gets exposure to your audience.
How to pitch to other influencers
Strategize ahead of time
When getting started with pitching another influencer, make sure you have ideas at the ready. Just DM’ing someone and saying, “Hey, want to collab?” isn’t going to bring much to the table for a response. Instead, have a few ideas ahead of time that you’d like to do with this other influencer, research their current content and see if there’s anything that would be mutually beneficial to you both. Then reach out to them with a couple of ideas.
Find someone with a similar audience and size
Another thing to keep in mind is you’ll want to find an influencer that has a similar niche as you and a similar size audience. Unfortunately, most mega-influencers are always hit with collab requests, and it’s not usually mutually beneficial to them. Instead, find someone with a similar audience size so it will not only be great for you, but great for them to work together. Take the time to watch some of their content, get to know them a bit.
Create a relationship ahead of time
Finally, an easy way to partner with someone is to start a relationship without collaboration in mind. If you find an influencer who lives near you, ask them to grab coffee and chat about your career. Or if they’re far away, comment on their content, share things with them and strike up a conversation in the DMs. Creating an authentic relationship with someone not only helps you with that human connection piece, which is so essential in a sometimes isolating career, but the two of you could create something even more significant in the future.
Collaboration ideas with other influencers
Now that you have a couple of influencers you’re interested in reaching out to, you’ll want to have a few ideas in mind for how to collaborate together. Here are four options to get your creative juices flowing.
Shoutouts on social media
One of the easiest ways to collab with another influencer is to simply agree to shout out their content on each of your social media. Maybe you’ll share each other in your Instagram Stories, duet on TikTok or mention them in your YouTube video with a link in your description. This is an easy way to shout out a friend and recommend them to your audience.
Do a combined post or video
Another way to collab with other influencers is to do a post or video directly with them. On Instagram, you can both be collaborators on the post or you can tag each other on TikTok. On YouTube, you can both create a similar video and then shout out the other. For example, say you do a cleaning video, maybe you shout out another cleaning video channel that you enjoy and show a bit of their content. You can tell your followers to check out their video by seeing the link in your bio.
Guest blogging
If you have a blog, guest blogging is the perfect way to connect with others. Reach out to other bloggers or friends and ask them to write a specific post for your blog, and they can write one for yours. For example, if you’re both recipe developers, maybe they create a gluten-free recipe for your website, and you create a dinner recipe for theirs.
Live stream together
Going live together is another way to collaborate with other influencers. You could do this by Interviewing someone or just hanging out on live together, chatting about a topic you’ve already thought up. Make it a Q&A so both of your audiences show up, hoping to learn more about you
Finding ways to collaborate with other influencers is never-ending and doesn’t need to be hard. Go at it to make a relationship with a friend and move on from there. Partnerships with someone who you’re already friendly with can help make that collaboration so much better.
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