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In 2022, we had a lot to talk about on social media. BrandGraph 500, which ranks top brands by social content volume, breaks down what brands had the biggest increases in social content last year and also looks at which brands didn’t have their best year ever.

BrandGraph scanned over 2.1 billion pieces of content across 43 million different social media accounts in 2022, and it is constantly updating. Rankings may change over time.

BrandGraph 500 2022 Year in Review

As expected, the media and entertainment category kept us talking on social media.

Will Smith, one of the most famous entertainers, stirred many conversations after the infamous slapping incident involving Chris Rock at the Oscars. This moment was hotly debated on social media, prompting Smith to rise 266 spots to No. 78 in the BrandGraph 500, the most movement on the rankings in 2022.

Comedian Steve Harvey rose 146 places in the BrandGraph 500 ranking as he began hosting “Judge Steve Harvey” on ABC. The show was picked up for a second season.

Lizzo climbed 121 spots in the year she released “About Damn Time,” which inspired a viral dance trend on TikTok, and she became the People’s Champion at the People’s Choice Awards.

Lil Nas X had the biggest drop among entertainers, lowering 244 places to No. 413. He had a quieter 2022 after generating lots of both praise and controversy in 2021. He also launched his first world tour.

Streaming service Hulu’s engagement spiked when “The Dropout” premiered in March 2022.

It surged again in August 2022, when popular shows and films began streaming, including “Reservation Dogs” and “Mike,” a film about boxer Mike Tyson. Hulu also had co-exclusive streaming rights for the popular ABC show “Abbott Elementary.” 

Other possible contributors: The Kardashians moved to Hulu in April 2022 and premiered the next season in September 2022, and Charli and Dixie D’Amelio, both mega TikTok influencers, starred in a Hulu reality show with its second season premiering in September 2022. Hulu also regularly uses influencer marketing to promote its shows. According to BrandGraph, working with @jaxwritessongs on a sponsored video gave Hulu an engagement rate of 12.97%.

Let’s Talk Sports

Twenty NBA teams made the BrandGraph 500 in 2022. The Boston Celtics were up 247 to No. 178 by making it to the NBA Finals, which also surged 111 places to No. 241. The 2022 NBA Finals champs, the Golden State Warriors, climbed 196 places to No. 204 despite being No. 1 in the league that year. The Miami Heat, who came within one game of the finals in the previous season, increased 215 places to No. 275, although the team has faced struggles in the current season.

Blockchain a Hot Topic

OpenSea, the NFT Marketplace, also generated a lot of talk. NFT sales surged in December as holders moved to lock in tax savings, according to Yahoo Finance. NFT sales volume increased in 2022 as many new NFT projects were launched. 

Crypto, in general, had a rough year, but cryptocurrency exchange Gate.io still soared 211 spots in the ranking to No. 267 as it planned the U.S. launch of its crypto services. Well-known exchange Coinbase moved up 52 places to No. 143 and Binance came in at No. 399.

KuCoin, another crypto exchange and a competitor to other more well-known exchanges, jumped 143 spots over the course of the year. KuCoin’s sponsored content boosted its share of voice at the beginning of 2022 before it plummeted in October 2022. Share of voice shot back up at the end of the year, boosted by the FTX collapse that led investors to head to other options. 

Up for Debate

The Supreme Court made plenty of headlines and social media posts this year. It rose 236 places to No. 121 when it released its landmark rulings in 2022. Similarly, the United Nations spiked 128 places to No. 270. Both CNN and Fox, which cover politics and government, climbed significantly in the rankings. CNN rose 131 places to No. 258, while Fox News Channel surged 197 places to No. 286.

Pharmaceutical company Pfizer plummeted 251 spots, as the country moved closer toward normalcy after COVID-19 vaccines became more widely available.

Not All Fun and Games

The video game War Thunder climbed 105 places to No. 363. The game, which has been around since 2011, made news when leaked classified military intel somehow made its way onto War Thunder forums. The incident happened during the summer when War Thunder’s share of voice peaked.

The Top 10

Instagram secured the No. 1 spot on the BrandGraph 500 ranking for 2022. YouTube followed at the No. 2 spot, while Facebook rounded out the top 3. Patreon and Spotify made their first appearances in the top 10 at No. 9 and No. 10, respectively. 

BrandGraph 500 - Top 100 Brands by Content Volume - 2022

Rank

Change

Name

Category

Industry

1

instagram icon gradient

Instagram

Social Network

Media & Entertainment

2

YouTube logo

YouTube

Video Sharing Service

Media & Entertainment

3

Facebook logo

Facebook

Social Network

Media & Entertainment

4

Twitter logo

Twitter

Social Network

Media & Entertainment

5

tiktok icon

TikTok

Social Network

Media & Entertainment

6

Discord logo

Discord

Messaging Application

Media & Entertainment

7

1

WhatsApp logo

WhatsApp

Messaging Application

Media & Entertainment

8

Patreon

Patreon

Membership Platforms

Media & Entertainment

9

2

PayPal logo

PayPal

Electronic Payments

Financial Services

10

3

Spotify logo

Spotify

Music Streaming Service

Media & Entertainment

11

Amazon logo

Amazon

Mega Retailer

Retail & Wholesale

12

6

AstraZeneca logo

AstraZeneca

Biotechnology Companies

Pharma

13

7

Nexium 24Hour Logo

Nexium

Digestive Supplement

Pharma

14

7

Smith & Noble logo

Smith & Noble

Window Treatments

House & Home

15

9

Google logo

Google

Internet Technology Company

Technology

16

3

Pinterest logo

Pinterest

Social Network

Media & Entertainment

17

8

LinkedIn Logo

LinkedIn

Social Network

Media & Entertainment

18

6

Soundcloud logo

SoundCloud

Music Streaming Service

Media & Entertainment

19

3

Twitch logo

Twitch

Video Sharing Service

Media & Entertainment

20

6

iPhone logo

iPhone

Smartphone

Technology

21

3

Disney logo

Disney

Mass Media Company

Media & Entertainment

22

5

Snapchat logo

Snapchat

Social Network

Media & Entertainment

23

8

Minecraft logo

Minecraft

Video Games

Media & Entertainment

24

17

Venmo logo

Venmo

Electronic Payments

Financial Services

25

1

Amazon Fashion logo

Amazon Fashion

Apparel Retailer

Fashion & Beauty

26

3

Fortnite logo

Fortnite

Video Games

Media & Entertainment

27

Amazon Prime Video logo

Amazon Prime Video

Video Streaming Service

Media & Entertainment

28

Audible logo

Audible

Spoken Word Streaming Service

Media & Entertainment

29

1

Sony logo

Sony

Mass Media Company

Media & Entertainment

30

1

Amazon Music logo

Amazon Music

Music Streaming Service

Media & Entertainment

31

2

Amazon Echo logo

Amazon Echo

Smart Speaker

Technology

32

1

Amazon Fresh

Amazon Fresh

Grocery Delivery Service

Transportation

33

3

Book Depository logo

Book Depository

Online Book Retailer

Retail & Wholesale

34

Amazon logo

Amazon Sports and Outdoor

Outdoor Retail Store

Retail & Wholesale

35

eero logo

eero

Networking

Technology

36

1

Key by Amazon logo

Key by Amazon

Smart Entry Systems

Technology

37

2

Netflix logo

Netflix

Video Streaming Service

Media & Entertainment

38

12

Xoom logo

Xoom

Electronic Payments

Financial Services

39

12

Hyperwallet, A PayPal service

Hyperwallet

Electronic Payments

Financial Services

40

12

Honey logo

Honey

Online Couponing

Retail & Wholesale

41

12

Braintree, a PayPal service logo

Braintree

Electronic Payments

Financial Services

42

4

Reddit logo

Reddit

Social Network

Media & Entertainment

43

21

PUBG Mobile

PUBG Mobile

Video Games

Media & Entertainment

44

12

Roblox logo

Roblox

Video Games

Media & Entertainment

45

7

Etsy logo

Etsy

Online Marketplace

Retail & Wholesale

46

1

Playstation

Playstation

Video Game Console

Technology

47

10

Bitcoin logo

Bitcoin

Cryptocurrencies

Financial Services

48

6

NASA logo

Apple Music

Music Streaming Service

Media & Entertainment

49

1

Nintendo logo

Nintendo

Video Game Companies

Media & Entertainment

50

7

Call of Duty logo

Call of Duty

Video Games

Media & Entertainment

51

5

Apple logo

Apple

Technology Company

Technology

52

8

Star Wars logo

Star Wars

Science Fiction Films

Media & Entertainment

53

2

Garena Free Fire logo

Garena Free Fire

Video Games

Media & Entertainment

54

Xbox logo

Xbox

Video Game Console

Technology

55

6

Harry Styles playing harp

Harry Styles

English Singer

Entertainers

56

20

Batman logo

Batman

Animated Characters

Media & Entertainment

57

9

Apex Legends

Apex Legends

Video Games

Media & Entertainment

58

20

Nintendo Switch logo

Nintendo Switch

Video Game Console

Technology

59

47

Poshmark logo

Poshmark

Shopping App

Retail & Wholesale

60

2

Shein logo

Shein

Casual Apparel

Fashion & Beauty

61

7

Samsung logo

Samsung

Technology Company

Technology

62

8

Lego logo

Lego

Toys

Media & Entertainment

63

2

Grand Theft Auto logo

Grand Theft Auto

Video Games

Media & Entertainment

64

3

Tumblr logo

Tumblr

Social Network

Media & Entertainment

65

7

PlayerUnknown's Battlegrounds

PlayerUnknown’s Battlegrounds

Video Games

Media & Entertainment

66

2

Walmart logo

Walmart

Mega Retailer

Retail & Wholesale

67

20

Taylor Swift

Taylor Swift

American Singer

Entertainers

68

24

Logitech logo

Logitech

Computer Peripherals

Technology

69

6

Nike logo

Nike

Active Shoes & Apparel

Fashion & Beauty

70

10

Depop

Depop

Online Marketplace

Retail & Wholesale

71

2

BMW logo

BMW

Vehicle Manufacturer

Transportation

72

1

Justin Bieber

Justin Bieber

Canadian Singer

Entertainers

73

11

Drake

Drake

Canadian Rapper

Entertainers

74

Toyota logo

Toyota

Vehicle Manufacturer

Transportation

75

6

Ring logo

Ring

Smart Home Devices

Technology

76

41

Elon Musk

Elon Musk

Technology CEOs

Media Personalities

77

3

GoPro logo

GoPro

Digital Cameras

Technology

78

19

The Avengers logo

The Avengers

Super Hero Films

Media & Entertainment

79

45

ESPN

ESPN

Television Network

Media & Entertainment

80

10

League of Legends

League of Legends

Video Games

Media & Entertainment

81

264

Will Smith

Will Smith

American Actor

Entertainers

82

3

Deezer logo

Deezer

Music Streaming Service

Media & Entertainment

83

20

Pokemon logo

Pokemon

Video Games

Media & Entertainment

84

3

Neymar da Silva Santos

Neymar da Silva Santos Junior

Brazilian Soccer Player

Athletes

85

6

Among Us

Among Us

Video Games

Media & Entertainment

86

43

Ethereum logo

Ethereum

Cryptocurrencies

Financial Services

87

24

Asus

Asus

Laptop Computer

Technology

88

4

Juice Wrld

Juice Wrld

American Rapper

Entertainers

89

36

Epic Games logo

Epic Games

Video Game Companies

Media & Entertainment

90

7

Target logo

Target

Mega Retailer

Retail & Wholesale

91

16

Starbucks logo

Starbucks

Coffee

Beverages

92

10

Ford

Vehicle Manufacturer

Transportation

93

6

MacBook

MacBook

Laptop Computer

Technology

94

3

Barbie logo

Barbie

Toys

Media & Entertainment

95

30

Ariana Grande

Ariana Grande

American Singer

Entertainers

96

19

Billie Eillish

Billie Eilish

American Singer

Entertainers

97

4

Adobe logo

Adobe

American Singer

Entertainers

98

82

Super Bowl Logo

Super Bowl

Sports Championship Event

Sports & Recreation

99

11

AliExpress

AliExpress

Mega Retailer

Retail & Wholesale

100

60

Squid Game logo

Squid Game

Action Shows

Media & Entertainment

Last updated: Jan. 19, 2023

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