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Did you know that a whopping 68% of Q3 sales come from back-to-school shoppers? Influencers can jump into this conversation no matter what you talk about, especially parents, food bloggers, teachers, students and more. There are so many topics that you can create content around that will be helpful for parents and students as they get ready for that busy start to the school year. 

Back-to-school season is also a great time to work with brands on campaigns to promote their products and sales.

7 back-to-school content ideas you can get started on today

Create aesthetic and useful lunch ideas or bento boxes

Bento box creations took over TikTok in the last couple of years as a way for parents to add a little creativity to their kids’ lunches. If you’re a food lover or parent who loves creating fun, yummy lunches that your kids will eat, jump on this trend by making a TikTok or Instagram Reel sharing how you do so. They can be as creative, aesthetic or useful as you would like, plus it’s a fun way to interact with your audience in a new way.

DIY projects for clothing, backpacks and school supplies

No shirt, backpack or water bottle needs to be plain when there are so many options to make them even cuter. With tools like Cricut machines, personalizing your child’s back-to-school supplies can be so much easier. Plus, other parents love learning how to add cute personalization to their child’s supplies, too. Think of creative ways you have personalized your own clothing, water bottles, backpacks and so on and share a step-by-step YouTube video or fun TikTok.

Teacher room organization ideas

For any teachers, previous teachers or decor lovers out there, creating content to help teachers with their new classrooms is the perfect back-to-school content idea. Create a video like this one about your favorite Amazon finds for a classroom or, if you are a teacher, you can help inspire other teachers by sharing a vlog-style video on TikTok of your own classroom setup.

Create teacher or student outfit ideas

Create a video of some of your favorite teacher outfits or a college lookbook for students on how to dress for the fall semester. Many people will be looking for ways to be stylish as a teacher or not even know where to begin in creating new outfits for their kids. Step in with a lookbook blog post, YouTube haul or, if you prefer shorter content, create a quick tutorial on Reels or TikTok showing how to put together a first-day-of-school outfit.

Come up with after-school ideas for parents

A lot of parents are looking for activities, snacks and game ideas to keep their kids occupied after school. If you’re a parent, create a blog post with crafting ideas for the kids or the best snacks you keep on hand for that after-school hunger. If you’re a student, share your own after-school video on TikTok!   

Share morning routines that have helped your child (or you as a student)

Morning routine videos aren’t just for lifestyle vloggers. If you’re a student or a parent, share what your morning routine looks like to get ready for school. Share quick and easy breakfast ideas, how to get your kids out of bed or even what a morning routine looks like for you as a parent or teacher!

Creating content around back-to-school season doesn’t need to be difficult. There are so many ways to make creative content on social media or your blog to help inspire parents or other students who are feeling overwhelmed by the new school year. Bonus points for being as honest as possible: People love to see what a “real” morning routine or lunch box looks like.


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