Mom influencers have carved out a unique and engaging niche on social media. They share their parenting journeys, insights and advice, resonating with audiences around the world. Among them, Australian mom influencers are impacting with their relatable content and authentic voices. We’re rounding up 10 Aussie influencers who are not only navigating motherhood but also inspiring and empowering their followers with their wisdom, humor and real-life experiences.
10 Australian mom influencers
Sarah Stevenson
Sarah, or Sarahs Day on YouTube, is one of the most popular mom influencers in Australia. She’s a mom of two boys with another baby on the way and she shares fitness, wellness and health-focused motherhood content with 1.55M subscribers. Her first-born son, Fox, is the star of some of her videos, showing his love of cooking and food.
Irene — WifeofLucifer_
Irene is a TikTok influencer who lives in Sydney, Australia. Her content is about being a mom and a wife. She shares motherhood and other lifestyle content, like day-in-the-life vlogs, with her 27K followers.
Hannah Sands
With just under 50K followers on TikTok, Hannah is an Australian mom influencer who is open and honest about her motherhood journey and personal finance. She also talks about what it’s like to be the breadwinner in the family and balance that with motherhood.
Aims
Aims is an Australian influencer with over 653K TikTok followers. She shares brand partnerships and meals she puts together for herself and her family. Her funny, realistic motherhood videos are relatable to other moms.
Keiara Dorrough
Keiara is an Aussie mom vlogger who has grown her YouTube channel to just over 61K subscribers. Her vlogs are relatable and comforting to other moms. You’ll find videos about her life as a mom and mom guilt.
Chona and My Kids
Chona is another Aussie mom YouTuber who shares life with her husband and three kids, Tyron, Zachary and Holly. She has grown her YouTube channel to 553K subscribers and shares her unique perspective as a Filipino mom living in Australia.
Chloe Morello
Chloe is an Aussie mom influencer who posts beauty content. She has 1.1M followers on Instagram who learn to do lash lifts at home and see her favorite pampering sessions.
Jacquelyn Jervis
Jacquelyn has 66K followers on TikTok, where she documents her life and motherhood in Australia. She also shares her breastfeeding journey.
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