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Amazon has over 300 million active customer accounts and 1.9 million selling partners worldwide. In other words, just about everyone uses Amazon. Whether you’re looking for Amazon fashion trends or reviews of quirky products, these Amazon influencers are the ones to watch.

15 Amazon influencers who will keep you up to date


Digital creator Destinylilah is all about showcasing the latest styles available from Amazon for her followers. For fashion brands looking to find Amazon influencers on Instagram, this nano-influencer’s account is filled with colorful outfits, warm booties, sparkly holiday dresses, and even seasonal nails.


With 95.3K followers on TikTok, mid-tier influencer Arielle is a mom of two who creates content on products she loves and uses regularly. From Sperry Sports sneakers to hair products like Robecurls, Arielle gives authentic reviews of items she buys or receives from sponsoring partners.

Amiya Nushen

With a primary focus on hair-related products for Black women, hair stylist Amiya has accrued a following of 86.3K fans on TikTok. She’s created content on beautiful and colorful wigs she’s worn herself, as well as wigs she’s installed on her mom. There are also videos highlighting lashes, wig caps and hair color.

Brian Chan

If you represent a brand that sells men’s fashion and want to partner with one of the best Amazon influencers in your niche, check out Brad. The Taiwanese American model and dad makes being stylish look easy for his 103K followers on Instagram. From four ways to tie a scarf to common suit mistakes, this experienced content creator lends an authentic voice to a men’s clothing, shoes or accessories campaign.

Kallie Branciforte

What makes someone among the best Amazon influencers? Great content, authentic commentary and reliability. Kallie is all those things, and with 999K subscribers on YouTube, she’s a prime candidate for brands looking for someone who posts about life hacks, productivity, organization, motherhood, frugal living and shopping, and simple DIYs.


Nano-influencer Keyci is hoping to become one of the best Amazon influencers by regularly posting about the products and deals she finds in the fashion, lifestyle and beauty categories. She creates content around amazing sales, hosts giveaways, and highlights gift ideas for hard-to-buy-for recipients.


Amazon Sweater Finds 😍 all in my Amazon storefront🫶🏾 #sweaterweather#styleinspo#amazonoutfits#grwm#amazonfinds

♬ ac kangaudios - pj !

The Bronze Goddess

Marty is one of the more prolific Amazon influencers on Instagram, hosting daily live streams, giveaways and product recommendations for her 208K followers. She posts about beauty products, fashionable fitness workout sets, and fitness accessories, like water bottles.


Beauty, lifestyle and fashion Amazon influencer Brittney has 177K subscribers on YouTube who tune in for new beauty videos every Tuesday, Thursday and Sunday. But she also posts about clothing, decorating, food, and books. Check out her channel to see why Brittney has retained such a strong following.

Darcy McQueeny

Mega-influencer Darcy recently attended the Amazon Creator Summit and took her followers on a tour of the event. Among other posts, she creates unboxing videos of her Amazon hauls, which typically focus on fashion, makeup, jewelry, and skincare products. She’s among one of the best Amazon fashion influencers. 

Heather LaChance

Brands searching for Amazon influencers on Instagram may want to check out Heather’s account. The “fit mama” describes herself as being passionate about “family, fashion, fitness, food, wine, travel, and more” and her 12.9K followers know they can count on her for entertaining and useful content. From pregnancy hydration bottles and cutting-edge fashion for busy moms, FitFoodieGirlBoss might be a match for your next Amazon influencer campaign. 

Jared Andersen

In search of a male Amazon influencer for your next campaign? Jared’s StuffYouActuallyNeed content can be found on a range of social media channels. On TikTok, you’ll find him sharing kitchen hacks, parent hacks, bathroom hacks, food hacks, and money-saving hacks — all with products you can get from Amazon. With 1M followers, he’s built an audience that trusts his reviews and ideas. 


Although she’s currently a nano Amazon influencer, Instagram content creator Hana is quickly drawing a following for her reviews on various products. She live streams on AmazonLive, and you can see her posts on Instagram to hear her opinion on everything from technology and fake nails to clothing and home decor.

Sydney Adams

Amazon influencer Sydney creates content for her 881K TikTok followers about nutrition, fitness, fashion and beauty. Her unboxing videos of her Amazon hauls cover a mix of items, and her reviews highlight features, tips and sometimes tutorials.  


Plus-size Amazon fashion influencer and mom of two Michaelyn loves to showcase the pieces from her Amazon hauls, especially pieces for women with curves. The nano-influencer loves dressing up for special occasions, but beyond dresses and casual fashion, you’ll also see her touting lashes, glasses and skincare products.

Kierstan Newman

Micro-influencer, blogger and country music fan Kierstand has a degree in fashion merchandising, which shines through in her content on Instagram. The Amazon influencer shares outfits of the day and try-on hauls and describes her style as “Western fashion.”


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