By providing information about your brand and products, an AI marketing plan generator can provide actionable marketing strategies that cater to your needs and audience. These tools can quickly provide a marketing plan for your brand using algorithms, synthesized audience data, and machine learning. Research shows that 40% of marketers do not have a documented plan, so using an AI marketing plan generator could be just the nudge you need to get the job done.
The benefits of using AI marketing plan generators
Many AI tools can help marketers with everyday tasks, so why should you implement this? According to Econsultancy’s Future of Marketing 2023 report, use cases for generative AI in marketing include content creation, keyword research, data processing and image and video generation.
In addition, AI marketing plan generators can:
Crafting a detailed marketing strategy can take time, which is sometimes hard to come by for marketers. As marketers juggle more tasks, time becomes a precious commodity, meaning tools that save you time are valuable.
Provide a plan based on data
The plans created by these AI-powered platforms are based on useful data. For example, you’ll describe your target audience, and the tool will suggest strategies proven to work for that group. The result is a strong marketing plan built on metrics, increasing its effectiveness.
Help those who lack strategic planning skills
Being able to create a comprehensive plan for a brand isn’t a skill everyone has. If you have a junior marketing department or have one marketer, an AI marketing plan generator can provide a skill that’s lacking internally.
Be updated as strategies evolve
You can update and adapt your marketing plan with AI tools. Let’s say your metrics have provided a new segment that you’d like to target, or maybe there are new social channels that are captivating a younger demographic; you can always update your plan to stay current.
Visual inspiration and ideation
With AI tools, you enhance your creativity and can generate images for campaign visual inspiration. This can help you to come up with fresh ideas and give your team a visual direction of what the campaign should look like. With the Purple Pill feature in FormAI, for example, you can generate images in a variety of styles to help convey your campaign message. With Talking Portraits, you can bring text and images to life.
AI marketing plan generators get smarter over time. With every tweak, campaign launch, and user behavior data collected, these tools can use this data and provide insight into which campaigns are working best so you can make necessary changes
Types of AI marketing plan generators
While AI marketing plan generators are fairly new, there are a few different types to know. Each differs in the type of “plan” provided. You could receive a:
- Comprehensive marketing plan
- Template-based marketing plan
- Plan for a specific marketing effort or campaign
Comprehensive marketing plans provide a high-level overview of your marketing efforts and the strategies you should execute. In contrast, template-based marketing plans offer an outline that you can tailor to your needs.
Other tools, like IZEA Flex AI Briefs, can help you create a plan for a specific marketing campaign, like an influencer collaboration between a brand and a social media influencer.
Key features of an AI marketing plan generator
The features of AI marketing plan generators differ, but many offer these core features:
Personalized content suggestions
Marketing plan generators can provide personalized content ideas that connect with your target audience. It will crunch audience data and offer specific ideas to reach consumers on a more personal level through suggested content types, topics, and channels.
Some platforms will generate a template outlining your most important priorities and identifying KPIs you should track throughout the year. In addition, AI tools often have DIY sections that you can think through and customize.
Automated report generation
A plan is great, but how do you know if the plan you put in place was successful? You need to track metrics. Some AI marketing plan generators will provide the plan and generate reports to help you monitor your progress.
Tools allow you to copy text or download an influencer campaign strategy PDF as easily as you generate it.
How to get the most out of an AI marketing plan generator
Here are a few things to consider to get the most out of your AI-powered platform:
Input reflects the output
When you work with any type of AI tool, you, as the user, must provide some AI prompts or instructions. It needs some basic information to take action, which, in this case, is creating a marketing plan. To get the most effective plan, consider the information you’ll provide.
Mine your data for audience insights, for example, to ensure accurate strategies. Look at campaigns that have fared well and what’s fallen short. Consider the different methods you’ve tried and those you haven’t tried yet. Each piece of information can improve your customized plan.
Build on your results
A plan generator provides a strategy, but that doesn’t mean you can’t add to it. As mentioned, some tools only provide a template, encouraging you to think about certain aspects of your marketing efforts and flesh out a plan that caters to your brand and its needs.
AI marketing plan generators can provide direction for brands who are looking to improve their marketing efforts. Whether it’s time to audit your current plan or finally put one down on paper, an AI marketing plan generator can help. They can provide guidance and eliminate the need for manual work when creating plans. However, it’s important to remember that AI tools cannot replace the value of human expertise. It is always best to consult with an experienced marketing team, like our Managed Services team, for full-service help launching campaigns.