The Rise of AI Influencers on Instagram: Check Out These Creators

The landscape of influencer marketing is constantly evolving, and a new trend has recently emerged – AI influencers. What is an AI influencer? These are influencers on social media who are created by artificial intelligence. These influencers are sometimes called virtual influencers and over 52% of the total US population currently follows a cyber-creator on Instagram. These influencers still currently rely on a human team behind the scenes, but probably not for long with AI’s fast advancements. Here are five AI-generated Instagram influencers who upload frequently.

AI influencers on Instagram

Miquela

Miquela has 2.7 million followers and her bio says that she’s a 19-year-old robot living in LA. You can even find some of her older videos on YouTube and TikTok. She’s worked with brands such as Prada, Dior and Calvin Klein.

Shudu

Shudu is the world’s first digital supermodel and an AI influencer. Her photos are AI-generated and striking, growing her platform to 241K followers on Instagram.

Imma

Imma is another virtual influencer living in Tokyo. With almost 400K followers on Instagram, she shares about fashion, art and film. This AI influencer has even created her own brand.

Ion Göttlich

An AI-generated biker has joined the bike community on Instagram with 77.7K followers. Ion shares cycling content with humor mixed in.

Lu do Magalu

Lu is a virtual influencer on Instagram with 6.4 million followers, making her one of the most popular and followed AI influencers online. From Brazil, this influencer brought in $552 million in 2019 alone.