It was only a matter of time before artificial intelligence entered virtual influencer marketing. Creating fictional personas with graphics so advanced that some AI influencers are mistaken for humans, these increasingly popular promoters are already flipping the script on social media marketing. Are audiences keen on the idea of AI influencers? It seems so. Consider that in a 2002 survey, 58% of respondents said they follow at least one virtual influencer, and more than one in three admitted to purchasing a product promoted by a digital influencer. Suppose you’ve been tasked with creating campaigns for influencer marketing and would like to learn more about AI and influencer marketing. In that case, we’ve compiled a list of some top digital personalities to inspire you and where you’re most likely to find them online.
10 AI influencers on social media
Miquela Sousa
Known by her fans as “Lil Miquela,” this 19-year-old Brazilian-American model, singer, and entertainer is one of the most popular virtual influencers around the globe. A project of tech company Brud Studio, she’s partnered with Prada, Samsung, and Calvin Klein, the latter ad of which saw her kissing human model Bella Hadid. Miquela’s YouTube channel, which has amassed 278K subscribers, features a range of content, including official music videos, reactions to covers of her songs, and plenty of jokes about whether other celebrities are human or robot.
Ion Gottlich
Italian track-cyclist cartoon Ion Gottlich has been compared to the “Incredible Hulk in spandex.” Created by South African animator Claudio Pavan as a mashup of cycling personalities he’s met on his rides, Ion posts about popular bike races, like the Tour De France, real-life cyclists, and his own attempts to ride.
Shudu Gram
Considered by many to be the world’s first digital supermodel, Shudu Gram is a computer-generated social media personality created by fashion photographer Cameron-James Wilson. Her Instagram posts include lots of stunning modeling shots, focusing on traditional African attire. You’ll find her posing with other digital models and promoting brands like Lexus, Ferragamo, and Louboutin.
Zlu
Paris-based hologram alien supermodel Zlu has already built a reputation among designers, collaborating with Karl Lagerfeld, Pull & Bear, and Fila. Watch him emerge from a 3D billboard, from the ground, or atop a building.
Demi.id
A lifestyle enthusiast who loves fashion and dancing, Demi hails from Indonesia. Her bilingual posts include everything from dancing videos and bullet-point advice for first dates to lip-synching and dance challenges.
Lu do Magalu
Originally created in 2003 as a virtual shopping assistant and the in-store voice of Magazine Luiz’s e-commerce site, Lu became the most followed virtual influencer of 2022. She has performed with human performers while wearing clothes that viewers could buy on the publication’s app and has done product reviews, unboxing videos, and Black Friday promotions dressed as Wednesday from “The Addams Family.”
Seraphine
Songwriter and producer Seraphine is a product of Riot Games, the makers of the hit game League of Legends. On Instagram, where the virtual influencer has 361K followers, her fans can find her cooking, getting her hair colored, and hanging out with her cat. There are even some “childhood” images of Seraphine holding a guitar.
Qai Qai
Based on a doll belonging to the daughter of Serena Williams and Alexis Ohanian, Qai Qai has also been featured in a children’s book by Williams called “The Adventures of Qai Qai.” Her 342K Instagram followers tune in to watch Qai Qai dance, play with her toys, and share the family’s pregnancy announcement. There’s even a Met Gala red carpet arrival!
Zinn
Brother of Japanese virtual influencer Imma, Zinn is a male model produced by Aww Inc. He’s appeared in Harper’s Bazaar Taiwan, modeled for Polo, and promoted Mercedes Benz. His 47.1K followers on Instagram love his mysterious charm, androgynous style, and interest in various art.
Bermuda
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.

FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.

FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.