AI Content Marketing: A Guide

Artificial intelligence, or AI, isn’t just the stuff of the future anymore. 42% of those between the ages of 19-29 have embraced AI technology, according to our Influencing AI 2023 report, making it the most used by younger generations. Men tend to embrace AI more than women, but 31% of respondents in our Influencing AI survey say they use AI technology in their daily lives. 

One area where AI is of particular interest is content and influencer marketing. In fact, 67% of influencers actively incorporate AI and use it to help them with content creation like image editing, automating tasks and analyzing their audience. These tools save marketers time, help with creative ideation and can help create content.

Ways to use AI in content marketing

Although AI is becoming increasingly common, it’s still a murky subject for many content marketers. Understanding how to best incorporate AI into your marketing should be top of mind. According to eMarketer’s ChatGPT and Generative AI in Content Marketing report, you should be creating an AI strategy and hiring talent that is ready to take on the task of AI. 

Understanding what AI can do in content marketing is essential for marketers who wish to embrace it. Here are a few ways AI content marketing can work:

Speed up the content planning process

Figuring out what type of content to produce can often be the biggest hurdle marketers face. Whether making videos, blog posts, or e-books, you want to create something that will resonate with an audience. AI can shorten the amount of time it takes to plan content by analyzing what customers are after and by assessing previously produced, successful content. Here’s how tools like FormAI speed up content creation:

• Automated content generation: FormAI and other tools use AI to automatically generate content, saving time on brainstorming, writing and editing. 
• Content optimization: AI can analyze your existing content and suggest improvements based on SEO best practices, readability and relevance. 
• Streamlined collaboration: Tools like Mixers allow users to collaborate on content creation by training AI models on products, people and more. 

Make better content predictions

Part of content planning is guessing or predicting what types of content will go over well with your intended audience or what types of content will help you connect with a new audience. AI can help you predict the type of content that will succeed by determining which forms of content are about to trend.

Speed up the sorting of images/video

AI can analyze content, searching for the best and most relevant images or videos much more quickly and effectively than any human could. 

Examples of AI in content marketing

AI content marketing is already all around you. You might have come across one or more of the following examples:

Chatbots

Ever visit a website, only to be greeted by a pop-up chat window and someone who seems excited to talk to you? Odds are, that’s a bot. Many options exist for Chatbots now, and they can be helpful for most businesses, but especially small businesses. Unlike humans, chatbots are available 24/7 and can automate tasks like customer support, sales and marketing.

AI assistants

AI assistants are another prime example of AI in content marketing. These digital helpers, like IZZY from IZEA, can streamline various tasks, freeing up valuable time for marketers to focus on strategic decision-making and creative work. With IZZY, users can get in-depth influencer profiles, intricate audience analytics, and the capacity to juxtapose different influencers. IZZY can also create brand-tailored briefs, bringing an unparalleled degree of detail and personalization to your marketing campaigns.

Facial recognition

One extended use of AI’s ability to mine and sort through images and photos is its ability to recognize faces. Facial recognition is used by brands in several ways. You probably use facial recognition to sign into your phone or your bank’s app. Other businesses are using facial recognition or hoping to with the help of emotional recognition as well.  The market is expected to reach $8.5 billion by 2025, according to Deloitte. 

Personalization and content recommendations

AI can help people find more content that is interesting or relevant to them. In fact, as a population, we’re starting to get used to having this around. According to a report by McKinsey, 71% of consumers expect personalized experiences and 76% of consumers get frustrated when that personalization doesn’t occur. 

AI-generated portraits

Quite a few people are also using AI tools to create professional profile pictures and headshots without actually having to take them yourself. Most of these programs will look at other photos of yourself that you update and create a lookalike image that is professional enough for a website like LinkedIn. 

FormAI is IZEA’s suite of AI tools that allows influencers and marketers to upgrade their content easily and effortlessly. The tool uses the best of ChatGPT, Stable Diffusion and more to allow users to analyze data, create images and captions, and so much more. 

What will AI content marketing look like in the future?

Although you might hear a lot about AI content marketing nowadays, it’s worth noting that the technology is still advancing. That means that there is a lot of room for growth and development, not only as more and more brands adopt AI, but also as the technology evolves.

Today’s AI is just the beginning. It’s likely that, in the future, AI will continue to streamline content marketing, making it not only more efficient but also more effective.

Want to put your content marketing on autopilot?

Learn more about IZEA’s AI tools that you can incorporate into your content marketing.