6 TikTok Trends to Try Right Now

Viral trends are born on TikTok every day. What’s the latest on the app? We’ve compiled a list of TikTok trends that brands and influencers can tap into to captivate their audience. 

6 TikTok trends all over the FYP

Here are some of the trends you might see on TikTok: 

Sustainability push and underconsumption

Shoppers are bucking consumerism and instead leaning into “underconsumption,” where they show how they consume less, support eco-friendly practices and purchase longer-lasting products. 

In these videos, social media influencers, brands and users show themselves with normal or smaller-size makeup collections, wardrobes, and more. The trend is meant to counter videos highlighting hauls, large collections and overconsumption.

You’ll notice fashion brands, for example, pushing capsule wardrobes, where you buy a few signature pieces to mix and match your outfits as opposed to filling your closet with a new line for each season, or creators who only tout products that they’ve purchased a second time to ensure it’s a wise use of money and a loved product. 

Influencers like this creator, who shared a GRWM video featuring cosmetics and accessories she’s had for years, are hot on the trend.

Brands committed to sustainable practices can join the trend by highlighting their efforts to help the environment. 

Sports and pop culture moments

Whether it’s the Super Bowl, Olympics, Met Gala, or the Golden Globe awards, consumers like to see brands talk about these timely events. 

A recent Hootsuite report supports this idea, with 75% of active shoppers praising brands for joining conversations around prominent events. However, the report warns brands to tread lightly. Consumers don’t want to see brands take on controversial topics. Instead, they prefer brands to focus on fun, light-hearted events that unite people.

So, how could a brand embrace this trend? A travel brand could organize an itinerary for people planning to attend the Olympics, or a fashion brand could recreate red-carpet looks with more affordable pieces. Think of fun ways to join the conversation during these major events. 

Be unapologetically you

Social followers are embracing the #SorryNotSorry trend where they aren’t afraid to embrace who they are.

It’s not just the “alt crowd” that’s joined this fad, it’s even big-name politicians. Vice President and presidential candidate Kamala Harris rolled out a social campaign that mimicked a British pop singer Charli XCX’s album, “Brat.” The song by the same name tells the story of a young girl dubbed a “brat” who welcomed the moniker rather than feel ashamed of it. The cover art for Harris’ social media profile looked just like the album cover, using its signature green color and presenting Harris as a one-of-kind individual. Even political shows have started talking about Harris’ “brat” brand.

Companies are following suit. They’re taking their unique selling proposition and presenting it as an edgy alternative to competitors, making them unapologetically different.

Share what tips you over the edge

Are there any annoying habits that drive you nuts? Does it turn you into a wild animal? A recent TikTok trend asks followers to share that one thing that you can’t stand. Whether you’re irritated when someone smacks while chewing, picks their nails, or disrespects you, TikTok is here for it. 

Followers typically complete this sentence, “My favorite animal is me when I [name the situation that frustrates you]”

Brands can work this trend to their advantage. For instance, a skincare brand could say, “My favorite animal is me when I fight dry skin.” You’re on trend. You’ve stated your pet peeve. And now the brand can subtly suggest its newest moisture-rich face cream as a solution. 

Get deep

An ideal trend for brands, the “If you ask me on a deeper level” fad is blowing up TikTok. The trend is a platform for creators and brands to “get deep” and share powerful insight. Take a look at this TikTok from Dr. Pepper. It’s a 25-second carousel-like video where the brand shares why the iconic drink is, well, iconic. 

It’s the perfect opportunity for companies to self-promote, or brands could incorporate the concept into an influencer marketing campaign. The influencer could tout the product and provide his or her “deeper” connection with the product. For example, an influencer might talk about his or her experience with an online therapy platform or a product that elicits a more personal response. 

Be demure

The “demure” and “mindful” trend began when Jools Lebron, who has 1.2 million followers, posted a video advising people to be demure, mindful and “cutesy” when applying makeup for work. Since then, users have shared situations in which they, too, try to be demure. 

While TikTok may have started off with dance contests and humorous commentary, the social media platform has quickly gained ground as a trendsetter. To stay relevant, brands and TikTok influencers should monitor trends and participate in them. It shows your followers that you’re in-the-know and helps you attract and retain an audience.