Influencers aren’t the only ones taking TikTok by storm. More brands are leveraging the platform to connect with their audiences. From food to clothing to cleaning products, any type of brand has a good reason to try TikTok as part of its strategy. Here are some of the top brands on TikTok that are killing it with their videos.
Top brands on TikTok
Halara
If you’re on TikTok’s FYP, you’ve probably seen at least one ad or influencer talking about Halara. Halara is a comfortable athleisure brand that women are loving, especially those in pregnancy, postpartum or gym gals. The brand’s strategy on the app includes affiliate marketing, ads, and user-generated content. It has 681K followers
@halara_official Our dress moves with you effortlessly. 💃 #halara #dress #halaraactivedress #dance #dancing #dancers
♬ original sound - Halara_official - Halara_official
The Washington Post
Bet you didn’t expect to see a newspaper on a TikTok list, did you? The Washington Post deserves a shout-out for its creative videos and 1.7M followers. You’ll find a lot of topics you’d find in the paper or on their website via funny, realistic videos from people on the team.
@washingtonpost Generation Z has been disproportionately pummeled by rising prices, higher housing costs, larger student loan balances and more overall debt than the millennials before them. * Gen Z is spending more than millennials on housing and insurance. * Gen Z has more debt than millennials did, even after accounting for inflation and higher incomes. * Roughly 1 in 7 Gen Zers are maxed out on their credit cards, more than any other generation.
♬ original sound - We are a newspaper.
Chipotle
With 2.4M followers, Chipotle is more than just a burrito brand … it’s a TikTok sensation, sharing videos that its biggest fans submit or tag them in and funny videos that’ll have you laughing on your way to get a burrito bowl.
@chipotle tag ur bestie and get into it #chipotle #summer
♬ MILLION DOLLAR BABY (VHS) - Tommy Richman
Wendy’s
Wendy’s is a popular brand across social media, including TikTok. In fact, the brand has amassed 1.8M followers by continuing its sassy, funny streak via video and snarky responses.
@wendys kinda wanna see it chill on a bench.
♬ original sound - Wendy’s
Gymshark
With 5.5M followers on TikTok, Gymshark is a brand that’s taken over the platform with gym videos and, of course, fitness attire. You’ll find funny videos, outfit updates, inspiration, and more.
@gymshark 1, 2, buckle my shoe 🥶🔥 #meme #fyp #Gymshark
♬ original sound - eddy
Stanley Brand
The Stanley brand gained popularity in 2019 with its 40-ounce tumblers that went viral online. The brand has been around since 1912 but continues to experience virality and has gained 1.2M followers. The brand shares its newest products or new designs of its most popular pieces.
@stanleybrand Heat Wave is here! Head to the link in our bio to shop summer Stanleys☀️
♬ Energetic Funk Groove Upbeat Main - Mayur Suresh Dongre
Ryanair
Ryanair is an airline that’s taken off on TikTok with its catchphrase, “Catch Flights, Not Feelings.” It has 2.3M followers and shares hilarious videos mixed in with some helpful airline tips.
@ryanair this is seriously reem #ryanair #reem
♬ original sound - Ryanair
Scrub Daddy
Your favorite smiley face scrubbers are not just for cleaning. The brand has amassed 4M followers on TikTok, where it creates funny, relatable cleaning content that’ll have you chuckling along with everyone else.
@scrubdaddy Happy National Donut Day, y’all! #scrubdaddy #smile #cleantok #cleaningtiktok #collab #dunkin
♬ original sound - Scrub Daddy
Fenty Beauty
Fenty Beauty is a makeup brand started by Rihanna that has gained popularity on TikTok. The brand is cruelty-free and has 2.9M followers on TikTok. You’ll find many familiar faces on the page, sharing makeup tips and the best Fenty Beauty products.
@fentybeauty GLOW queen, glow! 👑✨ Trust @Priscillaono is always gonna come thru with ALL the shade matching tips! ❤️🔥 @Rihanna’s iconic MUA is pulling up to @Ulta Beauty & getting her #SoftLitGlow 🆙 in the car, using shade ‘235’ of our *NEW* + highly requested hydrating #SoftLit Luminous Foundation. 🚨 Aaaand BIG NEWS, FentyFam! You can win a FREE trip to Barbados for you + a bestie 🏝️ NOW, 6/21 thru to 6/28 when you get shade matched to your perfect #SoftLitFoundation shade + get a #FentyBeauty scratch off card from an Ulta team member 🌟 Hurry + head on ova to your nearest #UltaBeauty store for a chance to win + good luck, bestie boos! 🧡
♬ original sound - Fenty Beauty
Oreo
The final brand on our list that’s making a splash on TikTok is Oreo. This popular cookie is a favorite for many, so it’s not surprising that the brand has 2.1M followers. They jump on many trends by connecting people’s love for the cookie.
@oreo Look mom, we’re LIVE in Vegas! @Sphere #oreo #oreocookies #vegas #spherelasvegas
♬ Dance rock, fashion show company VP(970569) - Shoya Kitagawa
Duolingo
Duolingo is an American language-learning website and app, but its owl mascot, Duo, is one of the first TikTok mascots to take off. The green owl jumps on trends and has skyrocketed to 12.5 million followers.
@duolingo pause to pick my fit✨ #duolingo #fashion #languagelearning
♬ original sound - Capt. Amireh - Amirehxz
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