TikTok is one of the most popular and successful social media platforms for businesses and influencers to expand their opportunities. It is an outlet for brands to reach larger target audiences through influencers worldwide. Since COVID-19, the use of TikTok users has only continued to grow. It has easily become one of the most popular social media apps for Gen Z. Marketers are partnering with savvy influencers who represent their brands well and successfully reach large audiences. The following influencers have gained fame through the platform and are TikTok accounts to follow in 2023.
Top TikTok accounts to follow in 2023
Since 2019 Charli has ruled TikTok by posting and creating the most popular dance trends. The reigning queen of TikTok has gained a following of more than 150.1M and continues to share her lifestyle as a popular influencer. The key to her success is her talent for creating the best entertaining content that includes her singing and dancing as well as filling her feed with all the pop culture trends. Charli has landed deals with major brands like Ulta and Prada.
quick new york trip!♬ original sound - Music table
Over the last few years, this 25-year-old influencer has rose to fame for her lip-syncing talents and incredible sense of fashion. By sharing her love for music, dancem and stylish outfits, Bella has gained a following of more than 92.9M and sits as the second most followed influencer on TikTok. Bella shares her experiences working with video game brands and what her daily life is like as one of the most famous social media influencers.
@bellapoarch Express Yourself. Be Original✨ #HUGOYourWay #ad ♬ original sound - Bella Poarch
If you are a TikTok user, you more than likely know about Addison Rae. The popular TikTok star has risen to fame over the last few years and shares her lifestyle with more than 88.8M followers. The TikTok star has been mentioned by The New York Times and Forbes as being one of the trendiest influencers on the platform. Over the years, Addison has built her own brand, created dolls and perfumes and landed major brand deals.
The former Vine star and magician took to TikTok to share his talents. His skills show through his clever editing techniques as he fills his feed with optical illusions for more than 73.9M followers. His TikTok feed is full of unpredictable content that is guaranteed to catch your attention and keep you entertained.
Bring your kids to work day at the lab♬ original sound - Zach King
Joining her sister, Dixie is one of the most popular TikTok stars and has gained an impressive following of more than 57.3M. Like her sister, Dixie packs her feed with lifestyle content that often includes her collabs with major brands like Puma and Valentino. When she isn’t sharing her stylish looks, she shares life as a TikTok star and singer and entertains her followers with her travels and fun experiences.
@dixiedamelio a lovely night with @valentino.beauty 🪄 @sephora #ad ♬ son original - Valentino.Beauty
Over the past few years, the famous singer and songwriter has taken to TikTok to broaden his brand and give more than 57.4M followers a peek into his life. The popular star fills his feed with dance trends and brand collabs. When he isn’t sharing new songs or dancing to new music, Jason often posts videos of him helping others and doing giveaways.
@jasonderulo Mood all 2023. I know all the adlibs 😂 @Jason Fairfield ♬ Snap Yo Fingers - Lil Jon
Spencer Polanco Knight
Spencer has earned a following of more than 55.4M by sharing his talent for beatboxing and creating music in a unique way. He posts popular songs and collabs, becoming one of the most followed and entertaining TikTok stars. The “Mouth Music Man” has worked with many fellow celebrities, including Jason Derulo.
@spencerx Things get spicy when you eat on beat! 🗣🔥 Go to Mr. Peanut’s bio to get your Sweet & Spicy Mullet Kit! @mrpeanutoriginal #ad ♬ original sound - Spencer X
Popular for her former appearances on the Musical.ly app, Loren has taken to TikTok to share her musical talents. The singer is popular for her songs “Queen” and “Anti-Everything.” With a following of more than 54.5M, Loren posts photoshoots, relatable everyday content, and stylish outfits.
Told You So is officially out now 🧸♬ original sound - Loren Gray
As a dancer, creator and founder of Joystick, this popular TikTok star has collected a following of more than 52.1M. Michael shows his talents for dancing with popular TikTok trends. His feed is full of dancing, family, and fun as one of the top TikTokers.
@justmaiko back at it again wit the bruddaa🔥 dc: @notorlandolucas ♬ original sound - nickanthony💈
As an actor and famous YouTuber, Brent boasts a following of more than 46.6M. The popular TikTok star often fills his feed with duets of other videos and relatable content. The funny and creative influencer is bound to keep you entertained with his fresh content ideas.
Since we’re throwin it back to 2016😂♬ original sound - Musical.ly
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