Top 23 TikTok Accounts You Should be Following

TikTok is one of the most popular and successful social media platforms for businesses and influencers to expand their opportunities. It is an outlet for brands to reach larger target audiences through influencers worldwide. Since COVID-19, the use of TikTok users has only continued to grow. It has easily become one of the most popular social media apps for Gen Z. Marketers are partnering with savvy influencers who represent their brands well and successfully reach large audiences. The following influencers have gained fame through the platform and are TikTok accounts to follow.

Top TikTok accounts to follow in 2024

Charli D’Amelio 

Since 2019 Charli has ruled TikTok by posting and creating the most popular dance trends. The reigning queen of TikTok has gained a following of more than 150.1M and continues to share her lifestyle as a popular influencer. The key to her success is her talent for creating the best entertaining content that includes her singing and dancing as well as filling her feed with all the pop culture trends. Charli has landed deals with major brands like Ulta and Prada.

Nabela Noor Martin

Nabela is a designer, author and homemaker with 7.6M TikTok followers and 2.4M Instagram followers. She uses her platforms as a journal to celebrate and share her life’s achievements and moments. This includes her personal experiences with infertility, pregnancy and marriage. She also shares insights about her family life and cooking videos. 

Bella Poarch

Over the last few years, this 25-year-old influencer has rose to fame for her lip-syncing talents and incredible sense of fashion. By sharing her love for music, dance and stylish outfits, Bella has gained a following of more than 92.9M and sits as the second most followed influencer on TikTok. Bella shares her experiences working with video game brands and what her daily life is like as one of the most famous social media influencers.

Addison Rae

If you are a TikTok user, you more than likely know about Addison Rae. The popular TikTok star has risen to fame over the last few years and shares her lifestyle with more than 88.8M followers. The TikTok star has been mentioned by The New York Times and Forbes as being one of the trendiest influencers on the platform. Over the years, Addison has built her own brand, created dolls and perfumes and landed major brand deals.

Zach King

The former Vine star and magician took to TikTok to share his talents. His skills show through his clever editing techniques as he fills his feed with optical illusions for more than 73.9M followers. His TikTok feed is full of unpredictable content that is guaranteed to catch your attention and keep you entertained.

Dixie D’Amelio

Joining her sister, Dixie is one of the most popular TikTok stars and has gained an impressive  following of more than 57.3M. Like her sister, Dixie packs her feed with lifestyle content that often includes her collabs with major brands like Puma and Valentino. When she isn’t sharing her stylish looks, she shares life as a TikTok star and singer and entertains her followers with her travels and fun experiences.

Jason Derulo

Over the past few years, the famous singer and songwriter has taken to TikTok to broaden his brand and give more than 57.4M followers a peek into his life. The popular star fills his feed with dance trends and brand collabs. When he isn’t sharing new songs or dancing to new music, Jason often posts videos of him helping others and doing giveaways. 

Spencer Polanco Knight

Spencer has earned a following of more than 55.4M by sharing his talent for beatboxing and creating music in a unique way. He posts popular songs and collabs, becoming one of the most followed and entertaining TikTok stars. The “Mouth Music Man” has worked with many fellow celebrities, including Jason Derulo.

Loren Gray

Popular for her former appearances on the Musical.ly app, Loren has taken to TikTok to share her musical talents. The singer is popular for her songs “Queen” and “Anti-Everything.” With a following of more than 54.5M, Loren posts photoshoots, relatable everyday content, and stylish outfits.

MichaelJe

As a dancer, creator and founder of Joystick, this popular TikTok star has collected a following of more than 52.1M. Michael shows his talents for dancing with popular TikTok trends. His feed is full of dancing, family, and fun as one of the top TikTokers.

Brent Rivera

As an actor and famous YouTuber, Brent boasts a following of more than 46.6M. The popular TikTok star often fills his feed with duets of other videos and relatable content. The funny and creative influencer is bound to keep you entertained with his fresh content ideas.

Dave Jorgenson

The Washington Post’s TikTok account has over 1.5M followers all thanks to senior video reporter Dave. He runs the newspaper’s profile on the platform, posting witty skits that incorporate current events. This TikTok comically pokes fun at Apple’s upcoming IOS update. The shenanigans continue on Dave’s personal TikTok, where he focuses more on his personal life and pop culture, like this post about the reality show “Love Is Blind.” Dave shares his more personal opinions with his nearly 110K Twitter fans. He has been featured in Forbes Media 30 Under 30 for his work on social media.

Mei Mei

Mei Mei is a lifestyle influencer and travel enthusiast who is happy to be alive and well. Even though there are ups and downs, the journey she shares with her fans is an entertaining one. She often posts about her upcoming wedding and adventures with her fiancé.

Lindsey Gurk

Fellow moms unite while watching Lindsey’s funny, yet relatable motherhood moments. Lindsey shares funny things her toddler does, motherhood woes and occasionally shares her amazing singing voice. Lindsey has 3.6 million followers.

Emily Mariko

Emily is your TikTok foodie to follow. From the Bay Area of California, Emily loves sharing her recipes and tips to make eating your meals fun, easy and, most importantly, tasty. She’s gained popularity on TikTok with many of her videos, including her salmon bowl that went viral. She has 12.7 million followers.

Elyse Myers

Elyse is a mother and TikToker with just under 7 million followers. She shares her life, even some of the most vulnerable moments, to relate with others online. Elyse shares what it’s like living with OCD and anxiety. Her content is meant to be funny, relatable and like you’re talking to a friend.

Rahul Rai

Rahul has a comedy account on TikTok with over 5 million followers. He shares relatable videos about things like Zoom meeting participation and girl problems. 

Zoe Roe

Zoe is a popular TikToker with over 8 million followers. She’s known for her sassy, funny personality and high kicks. She’s one of the most prominent personalities on TikTok and works with other TikTokers quite frequently on content.

Courtney Cahoon

Courtney is a 26-year-old lifestyle TikToker who shares her everyday life, favorite products and everything in between. She has just over 1 million followers and shares her vlogs daily. She has many popular videos and series, like reviewing advent calendars and her favorite new fall finds.

Meg

Meg is a wannabe wellness gal with 1.5 million followers on TikTok. She shares her routines throughout the day, going to workout classes, food she’s eating and everything on her wellness journey. Her videos are so well-liked because of the fun, sassy personality that she brings to most of her videos.

Allison Kuch

With just under 3 million followers, this soon-to-be mom is another popular lifestyle TikToker. She also has a unique view as an NFL wife, so she shares a lot of content sharing what it’s like to be in the NFL and a partner to someone playing professional football.

Cecily Bauchmann

Cecily is a mom of four, wife of a pastor and a lifestyle TikToker with just under 2 million followers. She’s gained a following by sharing her real life as a mom and wife, but her positive personality really steals the show. 

Jeanne Marie 

Jeanne is a mom of five boys with a blend of biological and adopted. Jeanne and her husband share their days as parents of a big, young family, and she keeps things honest in her vlogs. When she’s sharing what she got up to, she loves doing a voiceover, talking in detail about her day and how they stay sane with so much to do.