Company Expands List of Cryptocurrencies Accepted, Which Also Includes Bitcoin (BTC) and Ethereum (ETH)
Orlando, Florida (Feb. 10, 2022) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it now accepts Dogecoin (DOGE), Litecoin (LTC), Shiba Inu (SHIB) and Crypto.com Coin (CRO) as payments for its managed influencer marketing services. Influencers in select campaigns for which IZEA is paid in crypto can also choose to be paid in these cryptocurrencies. This expansion follows an announcement that Bitcoin and Ethereum are now accepted forms of payment.
Influencers are early adopters of cryptocurrency and have expressed a desire to be paid in these currencies for their work in the space,” said Ted Murphy, Founder and CEO of IZEA. “This move opens up even more opportunities for brands and influencers to connect in new and exciting ways.”
In a recent survey, IZEA found that 64% of influencers who participated already own cryptocurrency, and 50% expressed interest in being paid in cryptocurrency for their content creation. In addition, social media users and influencers who own crypto are just as likely to hold BTC, ETH, DOGE and SHIB.
“Although Bitcoin and Ethereum are the leaders in the crypto space by market cap, our research shows that they are not always the preferred cryptocurrencies of our customers and creators,” Murphy continued. “Accepting Dogecoin, Litecoin, Shiba Inu Coin, and Crypto.com Coin is a direct response to the needs and interests of our creator community.”
If you are interested in partnering with a brand or influencer, visit izea.com.
