Mardi Gras is celebrated on “Fat Tuesday,” the Tuesday before the start of Lent. The first American Mardi Gras took place on March 3, 1699, in New Orleans. Now the main celebration is still held in New Orleans, but it’s also celebrated around the U.S. in many fun ways. If your brand is looking for ways to jump into the festivities this year, we have a few ideas that might pique your interest, even if you aren’t local to New Orleans. This fun, happy holiday is a perfect opportunity for brands to work with influencers or host other campaigns.
Create a Mardi Gras-themed competition with a giveaway
Creating crafts and fun projects around Mardi Gras is a great way to connect with your audience and share your products that can fit the theme. Challenge your followers to create a mask using their favorite colors, a fun crown or even a tasty Fat Tuesday treat. If you want to take it to another level, you could even create your own hashtag, ask your followers to share their designs and tag you, and do a giveaway on March 1!
Fill your social media feed with bright Mardi Gras colors
Share bright colors (think purple, green and yellow) on your feed. You could incorporate these into your clothing if you’re a fashion brand, jewelry, art or even your cooking!
Work with a recipe-writing influencer
Ask influencers to share their takes on Mardi Gras favorite recipes using your products or how they celebrate Mardi Gras around the U.S. The party is not limited to New Orleans. Using Shake makes it easy and quick to work with an influencer.
Create Mardi Gras-themed items for your shop
If you have a storefront or have products that you sell, add a little flair in for the season. Clothing brands could launch bright Mardi Gras attire ideas or flashy homemade jewelry. Jumping onto holidays and themes can help a product launch be just a little bit more interesting if you’re able to time it right.
Donate to a New Orleans charity
Since New Orleans is the home base of Mardi Gras, donating to a charity on March 1 could be a nice way to get involved without tapping into the theme. Since New Orleans tends to get hit with flooding and hurricanes, there are plenty of nonprofits looking for donations for their local community.
Share authentic Mardi Gras or Cajun treats
Do you have a food-based Instagram, TikTok or blog? Come up with a few cajun or Mardi-Gras themed recipes! Things like King’s cake, gumbo or beignets are sure to pull in some extra eyes on Pinterest or your social media channels. Plus, these recipes are truly evergreen content for people looking to take part in New Orleans cuisine.
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