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5 Reasons Influencer Marketing Is Taking Off Resources

5 Reasons Influencer Marketing Is Taking Off

Trying to market directly to consumers is getting more difficult as the “noise” of advertising fills every medium. Influencer marketing — using social media leaders…
Lisa Furgison
Lisa FurgisonApril 29, 2016
What’s Valuable Content? American Express Has the Answer Resources

What’s Valuable Content? American Express Has the Answer

Here’s a common question: Should every piece of content on the company website or blog promote a product or service? Some marketers would answer with…
Lisa Furgison
Lisa FurgisonApril 27, 2016
IZEA Announces IZEAFest 2017, Opens Registration and Call for Speakers Press Releases

IZEA Announces IZEAFest 2017, Opens Registration and Call for Speakers

Interactive Event Returns to Celebrate Content, Creativity and Influence with Leading Marketers and Creators ORLANDO, FL (April 26, 2016) – IZEA Inc. (NASDAQ: IZEA), operators…
IZEA
IZEAApril 26, 2016
Why Brands Are Turning To Influencer Marketing Resources

Why Brands Are Turning To Influencer Marketing

What’s the deal with influencer marketing? To describe it in Twitter terms, it’s trending right now. It’s a hot (relatively) new digital marketing method that…
Lisa Furgison
Lisa FurgisonApril 25, 2016
IZEA to Speak at the SunTrust Robinson Humphrey Internet & Digital Media Conference on May 10, 2016 Resources

IZEA to Speak at the SunTrust Robinson Humphrey Internet & Digital Media Conference on May 10, 2016

Orlando, FL (April 21, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,…
IZEA
IZEAApril 21, 2016
IZEA to Present at the Joseph Gunnar & Co.’s PIONEERS 2016 Conference on May 5, 2016 Press Releases

IZEA to Present at the Joseph Gunnar & Co.’s PIONEERS 2016 Conference on May 5, 2016

Orlando, FL (April 19, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,…
IZEA
IZEAApril 19, 2016
Denny's Uses Humor to Fuel Its Blog Resources

Denny's Uses Humor to Fuel Its Blog

Marketers know that in the appropriate market, humor resonates with consumers. Fifty-six percent of North Americans prefer their advertisements to make them laugh, but few brands…
Lisa Furgison
Lisa FurgisonApril 15, 2016
Hashtag Social Media Agency Selects IZEAx to Power Influencer Marketing in the Middle East and North Africa Press Releases

Hashtag Social Media Agency Selects IZEAx to Power Influencer Marketing in the Middle East and North Africa

Partnership Will Connect MENA Brands with Regional Content Creators At-scale ORLANDO, FL and DUBAI, U.A.E. – April 14, 2016 – IZEA, Inc. (NASDAQ: IZEA), operators…
IZEA
IZEAApril 14, 2016
Buick’s “Pinboard to Dashboard” Campaign Uses Unlikely Influencers Resources

Buick’s “Pinboard to Dashboard” Campaign Uses Unlikely Influencers

Using famous faces and voices to promote major brands has always been a staple in marketing, but Buick tried something different. The brand sought out…
Lisa Furgison
Lisa FurgisonApril 13, 2016
How Before and After Photos Amplified a Sponsored Social Campaign Resources

How Before and After Photos Amplified a Sponsored Social Campaign

Unlike the dozens of other beauty product retailers that have recently cropped up in the cosmetics market, Sally Beauty's launch dates back to 1964. Despite the…
Lisa Furgison
Lisa FurgisonApril 11, 2016
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Guide Sections

  • What is Influencer Marketing
  • The Benefits of Influencer Marketing
  • Influencer Maketing Case Studies
  • Influencer Marketing Gone Wrong
  • Building an In-House Team
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