Partnership Will Increase Premiere Brands’ Access to More Than 2 Million Influencers, Ranging from A-List Celebrities and Vine Stars to Mommy Bloggers.
ORLANDO, FL (July 13, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has partnered with Federated Media (FM), a pioneer in the integrated media and content marketing space, to expand its influencer marketing offering for high-caliber brands.
“Since its founding, Federated Media has been known and trusted to identify some of the best influential content creators and connect them with brands to create high-touch content experiences for audiences across multiple platforms,” said Ryan Nathanson, VP, Digital Strategy, at Federated Media. “These experiences have resulted in dozens of industry awards and greater return on advertising spending each year for Federated Media, influencers and brands. Our partnership with IZEA is significant in two primary ways. First, IZEAx allows us to continue to lead the content strategy industry in discovering and offering top influential talent across platforms so we match the right influencer to the right campaign. This gives our customers confidence in knowing FM has the capability and purview to tap into the largest universe of influencers for their campaign. The second is IZEA applies a philosophical and metric driven approach to influencer quality control and ranking that provides richer insights from data and more efficient marketing.”
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Ted Murphy, Chairman and CEO of IZEA, commented: “We look forward to working with Federated Media to enhance their distribution and intelligent content strategy for their clients. The IZEAx marketplace will benefit from FM’s premium brand and influencer relationships, creating more opportunity for the entire ecosystem.”
Federated Media offers a comprehensive content journey solution, from the creation of branded content to distribution to drive awareness, engagement and conversion. Each stage of this journey is amplified with data and proprietary social tools to maximize a content marketer’s campaign performance.
IZEA will make available to Federated Media its network of over 650,000 social connections for creators ranging from A-List celebrities and Vine Stars to mommy bloggers. Since 2006, IZEA’s marketplace has facilitated over 3.5 million transactions between brands and creators – by far the most experience in the space. IZEA social media influencers reach over 3.9 billion aggregate friends and followers through blogs, Twitter, Instagram, Vine and other social channels.
Today, 84 percent of brands say they plan on using social media influencers to boost marketing efforts in the next 12 months, and of the brands that already have an influencer strategy in place, 81 percent are satisfied with the results, according to Adweek.