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The Benefits of Professional Influencer Services vs. DIY Approaches A man holds a coffee and works at a laptopResources

The Benefits of Professional Influencer Services vs. DIY Approaches

Influencer marketing is expected to capture $24 billion by the end of 2024, a market size that’s tripled since 2019. However, brands without a sizable…
IZEA
IZEASeptember 20, 2024
Insights to Know About Gen Alpha’s Favorite Apps Gen AlphaResources

Insights to Know About Gen Alpha’s Favorite Apps

Gen Alpha, those born between 2010 and 2024, live in a digital world. Handheld tech, like smartphones and tablets, are commonplace as are streaming and…
IZEA
IZEASeptember 19, 2024
Hispanic Influencers Sharing Their Passions on Social Media A woman in a white shirt looks at her smartphone while smilingResources

Hispanic Influencers Sharing Their Passions on Social Media

Audience is important when it comes to influencer marketing. If your brand is targeting just one demographic or just one language, you might be missing…
IZEA
IZEASeptember 19, 2024
Top California Influencers You Can Work With Today A woman poses in CaliforniaResources

Top California Influencers You Can Work With Today

The Golden State is a hotspot for celebrities and a vibrant hub for many influential content creators. With its stunning weather, breathtaking scenery, and abundant…
IZEA
IZEASeptember 18, 2024
YouTube Couples Sharing Their Lifestyles and Relationships A couple films a YouTube videoResources

YouTube Couples Sharing Their Lifestyles and Relationships

On YouTube, dynamic duos invite the world into their homes, sharing everything from their morning routines to date nights. It’s a refreshing departure from scripted…
IZEA
IZEASeptember 18, 2024
YouTube SEO Guide: How to Create Effective Content A person taps on the YouTube app icon on a phone screenResources

YouTube SEO Guide: How to Create Effective Content

Marketers optimizing YouTube videos for search engines should recognize that traditional SEO tactics don’t fully apply. Unlike standard web pages, search engines rely on text…
IZEA
IZEASeptember 17, 2024
Social Strategy: Briefing Creator Content by KPI A woman films a video in front of a phone mounted on a tripodResources

Social Strategy: Briefing Creator Content by KPI

When brands set out to collaborate with creators, they often take a top-down approach, providing brand and product information, creative guidance, and goals. At IZEA,…
IZEA
IZEASeptember 17, 2024
20 U.K. Influencer Marketing Statistics to Know A woman types on her laptopResources

20 U.K. Influencer Marketing Statistics to Know

Influencer marketing has emerged as a powerful tool for brands looking to connect with consumers in the U.K. With a wealth of opportunities at their…
IZEA
IZEASeptember 16, 2024
Winter Is Coming: Why Marketers Can’t Afford to Wait on Holiday Campaigns An influencer wears a Santa hat and films a cooking video in front of a phone on a tripodResources

Winter Is Coming: Why Marketers Can’t Afford to Wait on Holiday Campaigns

The holiday season creeps earlier every year. Stores like HomeGoods and Costco already have their Christmas items out as early as August. Influencers have also…
IZEA
IZEASeptember 16, 2024
Influencer Video: Your Ultimate Guide Two women wave at a cameraResources

Influencer Video: Your Ultimate Guide

With 1.04 billion active users a month on TikTok and over 122 million daily users on YouTube, it is clear how video content is thriving…
IZEA
IZEASeptember 12, 2024
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  • What is Influencer Marketing
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