In the U.S. alone there are 6.5 million Mormons. Utah is home to The Church of Jesus Christ of Latter-day Saints (LDS), and more than 2.2 million members live in the state. Since the LDS community is so big, it makes sense that a large subset of influencers are sharing their faith online to connect with others. Some of these influencers are even trying to break the stigma behind the faith. Due to all of the stereotypes, some of those prefer not to be called Mormon. Here are popular influencers that you may or may not have known are Mormon or LDS.
LDS or Mormon influencers sharing their lives and faith
Tanner Mann
The Mann family are LDS members and sometimes share their faith on their podcast episodes or within their posts. Tanner mostly shares fashion, motherhood and fitness. Tanner has 412K Instagram followers and lives in Jacksonville.
Shay Butler
Shay’s family, the Shaytards, are on YouTube, where they open up about being LDS. The family has 4.73 million subscribers and have been sharing YouTube videos since 2008. They share their love for their faith and their family.
Garrett and Jessica Gee — The Bucket List Family
Garrett and Jessica of the Bucket List Family are a traveling family who have visited over 89 countries together. They have 3 million Instagram followers. The two met on a service mission through the LDS church in Russia. They mostly share travel and family-related content and their recent appearance in a National Geographic book.
Brooklyn and Bailey
Brooklyn and Bailey are extremely popular influencers who most people don’t even know are LDS. The twins have almost 9.5 million followers on Instagram and practice the LDS faith. They share mostly lifestyle content on their platform and highlight their skincare line, clothing line, and their own mascara.
Taylor Frankie Paul
Taylor is a Mormon mom TikToker who is as controversial as she is liked. The TikTok creator has 4.2 million followers and is known as the founder of #momtok. She occasionally posts content about being a Mormon mom and has always been very open about her life. She updates her followers on her latest family experiences and her role on the show “The Secret Lives of Mormon Wives.”
@taylorfrankiepaul Blindfold challenge @Milk #gonnaneedmilk #blindfoldedchallenge #ad
♬ original sound - Taylor Paul
Natasha Pehrson
Natasha is a highly loved weight-loss influencer and coach. She has about 1 million followers who see her posts about weight loss and motherhood. Natasha’s family is LDS, but she doesn’t post about it much. Instead, she fills her feed with her latest healthy recipes, postpartum weight loss tips, and her empowering story.
Al Carraway
With 230K followers, Al is a Mormon author and influencer who is open about her faith. Her books have a Mormon focus, including “More Than the Tattooed Mormon” and “Finding Yourself in the New Testament.” Most of her content is focused on her religion and family life.
Kailee Wright
Kailee is a mother to five children living in Utah. She shares family content and fashion and home decor updates. She doesn’t post about being Mormon often, but occasionally, she discusses her faith. She has 306K followers on Instagram.
Kilee Nickels
This boy mom of five is an Instagram influencer with almost 143K followers. She is an LDS member, but her content is focused on her eye for design. She is the CEO of Nickel & Suede and you’ll find she’s mostly sharing content about fashion and family.
Rachel Parcell
Rachel is a popular Mormon influencer, mom and CEO of Rachel Parcell, a beautiful fashion brand mostly focused on dresses. Rachel has 1 million followers on her page, where she posts about going to church, fashion and motherhood with her three littles.
Shannon Willardson
Shannon lives in Idaho with her family. She has three children, two of whom live with a rare disease. Her content is mostly focused on motherhood and having two of her three children living with congenital disorders of glycosylation, or CDG. Shannon has just under 672K followers on Instagram.
Mindy Mcknight
As a wife, mom of six, and hair guru, Mindy stays busy and has caught the attention of over 1.4 million followers on Instagram. She shares her family life and highlights her well-known brand, Hairitage By Mindy.
Amber Fillerup Clark
You may know her from her haircare and beauty brand, Dae, but Amber is also known for her strong passion and faith. Amber grew up Mormon and now shares that with others. She posts about her family life, love for color, and fashion with over 1.2 million followers on Instagram.
Kristin Andrus
Kristin has 90.3K followers on Instagram, where she shares her insight into family life as a mom of six. She also shares her love for giving back and passion for faith, fitness, and motherhood.
JJ and Erika Peterson
Known for their fitness and health platform called Clean Simple Eats, this Mormon husband and wife duo elevate the lives of their 467K Instagram followers by sharing content about healthy lifestyles. Their posts on ingredients and supplement brands keep their followers informed.
Ashlie Sanders
Known on Instagram as the Nuanced Mormon, Ashlie has gained the attention of more than 11.8K followers by discussing controversial issues and sharing her thoughts on the Mormon faith.
Whitney Leavitt
Known for her appearance on “Secret Wives of Mormon Wives,” Whitney has over 2 million followers on TikTok, where she shares her side of the stories told on the show. She highlights her family life and often partakes in popular TikTok dances.
@whitneyleavitt huh that’s not how I remember it
♬ Original Sound - Unknown
Demi Engemann
Joining Whitney on the popular Hulu series, Demi is another Mormon mom, wife, fashion and lifestyle creator with over 175K followers on Instagram and over 445K on TikTok. She easily became a fan favorite on the show as she shared her sweet personality and insight into her faith. She is part of the #momtok group of popular Utah creators.
Layla Taylor
Layla easily became one of the stars of “Secret Lives of Mormon Wives” with her sweet personality and resiliency. She uses her platform to share her life as a single boy mom with 112.8K TikTok followers. She often posts lifestyle vlogs and clips of her stylish outfits.
@laylaleannetaylor la party ✔️ @secretlivesonhulu @hulu
♬ original sound - richaudioz
Mayci Neeley
Mayci joins the #momtok group of Mormon moms on social media and has rose in fame due to her appearance on “The Secret Lives on Mormon Wives.” She takes to TikTok to share her insights on the new show and show her relationships with the other fellow Mormon moms. She often features her love for fashion and beauty for her 1.4 million followers.
@maycineeley If you know my story you know🫣😳😅 #trauma #darkhumor #momsoftiktok
♬ original sound - dan
Jessi Ngatikaura
Jessi is not only a major part of the new “Mormon Wives” show on Hulu, but also the co-owner behind the hair salon JZ Styles. Her talent for styling hair has led her to gain over 257.1K followers on TikTok.
@_justjessiiii Sooo how quickly did you binge @secretlivesonhulu?! THANK YOU!! 😭❤️😭 #secretlivesofmormonwives #momtok
♬ original sound - ron.clipped
Jen Affleck
Jen is famous for her role on the new “Mormon Wives” show. Her Instagram and TikTok pages highlight her lifestyle as a Mormon mom and wife while capturing her love for fashion and beauty. She often shares lifestyle and motherhood vlogs on TikTok.
Mikayla Matthews
Mikayla Matthews is also a cast member on the Hulu series “The Secret Lives of Mormon Wives.” She shares her insights on the show and her lifestyle as a young married Mormon mom. She has 2.5 million followers who see beauty, fashion, motherhood and family content.
@mikaylamatthews Wish I could have a watch party with all of you lol. 🫶🏼💅🏼 IM SO NERVOUS #fyp #youngmomsoftiktok #momtok #secretlivesofmormonwives @Taylor Paul @_justjessiiii @Mayci Neeley @Jen Affleck @DemiLucyMay
♬ Waking Up In Vegas - Katy Perry
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