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The United Kingdom is relatively small both in terms of both landmass and population, compared with other countries, but that doesn’t diminish the quantity and quality of the social media content coming out of the region. These 17 British YouTubers are some of the most popular in the world, thanks to entertaining videos about everything from beauty and comedy to music and gaming. Some of these YouTube stars have become major celebrities in the U.K., to the point that many of them have strayed from their former jobs. Others — like those who started in the music or fashion industries — saw their careers take off as they built their following.

Top 17 British YouTubers You Should Follow


PewDiePie, one of the most popular British YouTubers, has made a name for himself as a gaming guru. Known to his family as Felix Kjelberg, his sharp and witty gaming commentary on Minecraft and his full playlist of playthroughs has earned him 111 million (yes, you read that correctly) subscribers. 

Tanya Burr

Known as an influential makeup artist, Tanya Burr has loads of tutorials and tips on her YouTube channel. She gives her 3.2 million viewers a look at her morning routine, birthday celebration looks, and specific makeup styles that mimic stars like Ashley Olson.    

Samantha Maria

Samantha’s 1.75 million subscribers love hearing her take on beauty and fashion, which includes everything from jewelry and wardrobe hauls to makeup reviews and personal grooming. Before the pandemic, there were also plenty of fun travel diaries and an entire guide to her favorite spots in London.

Conor Maynard

Although Conor signed his first record deal in 2011, the singer-songwriter used YouTube to build his fan base. Today he has more than 12.6 million subscribers and has done content collaborations with a variety of singers, including Tayler Holder, Pixie Lott, and Ne-Yo.

Emily Cozmiuc

She’s still a kid, but Emily publishes such fun content about toys, animals, and challenges that she’s acquired more than 11.1M YouTube subscribers. Where else can you see someone shopping with a cat or going to Peppa Pig World?

Olajide Olatunji

Known to his 23.6 million YouTube fans as “KSI,” Olajide is a rapper, gamer, and amateur boxer who fought fellow YouTuber Logan Paul. Although a large portion of his videos promote his music, he also makes videos about trends, including ASMR and fashion.

Lizzie D

Gamer Lizzie is a standout in an industry dominated by men. More than 6.6 million subscribers follow her on YouTube for her Minecraft videos, which include challenges, commentary, and gaming experiments. Her older in-real-life videos include a tour of Pixar Studios, Adventures in Finland, and a hysterical haul from Wish.   

Dan Middleton

Rising to fame as a gamer, Dan has a whopping 25.9 million YouTube subscribers. His laugh-out-loud videos tend to focus on his favorite online games, including Five Nights at Freddy’s, Minecraft, and Among Us. It’s worth mentioning that Dan has his own plastic figurine and appeared in the movie “Free Guy” starring Ryan Reynolds.

Zoe Sugg

Zoe may have originally been known as a beauty influencer on social media, but the media maven has expanded her reach by branding herself as a lifestyle guru. With a new baby, Zoe’s most recent videos on YouTube have shifted to focus on organizing the house, decorating the nursery, and shopping for baby clothes.

Joseph Garrett

Known by his (mostly) young fans as “Mr. Stampy Cat,” Joseph makes kid-friendly gaming videos for his 10.4 million YouTube subscribers. Most of his videos focus on Minecraft, though there are also unboxing clips, funny Shorts, and adorable videos of his pets.   

Louise Pentland

Louise vlogs about beauty, plus-size style, and juggling parenthood and work. The author, podcaster, and influencer describes herself as “an optimistic mum” and “believer in good things.” No doubt her 2.25 million YouTube subscribers agree. Her home birth video garnered more than 1.1 million views.

Simon Minter

Affectionately known by his 9.83 million YouTube subscribers as “Miniminter,” Simon is a huge soccer fan (that’s “football” in the U.K.) but the majority of his videos are meant to make his fans laugh. His main channel is filled with TikTok reactions, a variety of made-up game shows, and entertaining mukbang videos.

Tiana Wilson

Child star Tiana is living every kid’s dream with a YouTube channel dedicated to toys, challenges, DIY crafts, and most recently a new puppy! She also has an entire series of videos about playing Adopt Me, including how to play as a pet.”

Thomas Ridgewell

Tom was a plumber before he started his YouTube channel in 2006 and now he has 7.06 million subscribers. Now he spends his days creating comedy in the forms of cartoon shorts, funny commercials, and high-production video skits. Be sure to check out “1 Man, 27 Impressions.”

Patricia Bright

Patricia’s 2.86 million YouTube subscribers got to know her through her beauty product reviews and fashion hauls. Although she still posts videos about clothes and brushes with celebrities like Jay-Z, she has a YouTube original series where she interviews influencers and celebrities.

Tom Cassell

More than 9.77 million people subscribe to Tom’s TheSyndicateProject, which is almost completely dedicated to gaming. His favorite games include Minecraft, Grand Theft Auto, and Call of Duty. He offers tips for players on topics like how to unlock features, reviews game updates, and shares some of the funnier moments in gameplay.