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Although the United Kingdom is relatively small in terms of land mass and population, it is not lacking in creative influencers and high-quality social media content. These top British YouTubers are some of the most popular and creative influencers in the world, uploading a wide variety of content. From gaming and comedy to beauty and music, these influencers upload something for everyone to enjoy. Many of these famous British YouTubers have had their careers take off and are only continuing to entertain viewers worldwide today.

20 top British YouTubers to watch


PewDiePie, one of the most popular British YouTubers, has made a name for himself as a gaming guru. Known to his family as Felix Kjelberg, his sharp and witty gaming commentary on Minecraft and his full playlist of playthroughs have earned him 111M (yes, you read that correctly) subscribers. In addition to gaming content, the popular influencer now also shares his life with all of his subscribers to follow along.

Samantha Maria

Samantha’s 1.75M subscribers love hearing her take on beauty and fashion, which includes everything from jewelry and wardrobe hauls to makeup reviews and personal grooming. She also fills her channel with fun travel diaries and a guide to her favorite spots in London.

Conor Maynard

Although Conor signed his first record deal in 2011, the singer-songwriter used YouTube to build his fan base. Today he has more than 13.4M subscribers and has done content collaborations with various singers, including Tayler Holder, Pixie Lott, and Ne-Yo.

Emily Cozmiuc

She’s still a kid, but Emily publishes such fun content about toys, animals, and challenges that she’s acquired more than 11.1M YouTube subscribers. Where else can you see someone shopping with a cat or going to Peppa Pig World?

Olajide Olatunji

Known to his 16.2M YouTube fans as “KSI,” Olajide is a rapper, gamer, and amateur boxer who fought fellow YouTuber Logan Paul. Although a large portion of his videos promotes his music, he also makes videos about trends, including ASMR and fashion.

Lizzie D

Gamer Lizzie is a standout in an industry dominated by men. More than 7.02M subscribers follow her on YouTube for her Minecraft videos, which include challenges, commentary, and gaming experiments. Her older in-real-life videos include a tour of Pixar Studios, Adventures in Finland, and a hysterical haul from Wish. 

Dan Middleton

Rising to fame as a gamer, Dan has a whopping 26.4M YouTube subscribers. His laugh-out-loud videos focus on his favorite online games, including Five Nights at Freddy’s, Minecraft, and Among Us. It’s worth mentioning that Dan has his own plastic figurine and appeared in the movie “Free Guy” starring Ryan Reynolds.

Zoe Sugg

Zoe may have originally been known as a beauty influencer on social media, but the media maven has expanded her reach by branding herself as a lifestyle guru. With a baby, Zoe’s most recent videos on YouTube have shifted to focus on organizing the house and spending time with her daughter.

Joseph Garrett

Known by his (mostly) young fans as “Mr. Stampy Cat,” Joseph makes kid-friendly gaming videos for his 10.7M YouTube subscribers. Most of his videos focus on Minecraft, though there are unboxing clips, funny Shorts, and adorable videos of his pets.

Louise Pentland

Louise vlogs about beauty, plus-size style, and juggling parenthood and work. The author, podcaster and influencer describes herself as “an optimistic mum” and “believer in good things.” No doubt her 2.22M YouTube subscribers agree. Her home birth video garnered more than 1.1M views.

Simon Minter

Affectionately known by his 10.2M YouTube subscribers as “Miniminter,” Simon is a huge soccer fan (that’s “football” in the U.K.), but the majority of his videos are meant to make his fans laugh. His main channel is filled with TikTok reactions, various made-up game shows, and entertaining mukbang videos.

Tiana Wilson

Child star Tiana is living every kid’s dream with a YouTube channel dedicated to toys, challenges, DIY crafts, and her puppy. She also has an entire series of videos about playing Adopt Me, including “how to play as a pet.” With more than 11.4M followers, Tiana is one of the top British influencers on YouTube. In her recent videos, the lifestyle influencer shares her favorite vacation experiences with her followers.

Thomas Ridgewell

Tom was a plumber before he started his YouTube channel in 2006 and now he has 7.2M subscribers. Now he spends his days creating comedy through cartoon shorts, funny commercials, and high-production video skits. Check out one of his best works, “1 Man, 27 Impressions.”

Patricia Bright

Patricia’s 2.82M YouTube subscribers got to know her through her beauty product reviews and fashion hauls. Patricia fills her channel with makeup routines and product reviews, as well as trendy styles and luxury fashion reviews. When she isn’t uploading beauty content, Patricia posts inspirational videos and talks about her life experiences.

Tom Cassell

More than 9.69M people subscribe to Tom’s TheSyndicateProject, which is almost completely dedicated to gaming. His favorite games include Minecraft, Grand Theft Auto and Call of Duty. He offers tips for players on topics like how to unlock features, reviews game updates, and shares some of the funnier moments in gameplay.

Joe Sugg 

Known on YouTube as Thatcher Joe, Joe takes to YouTube to share cameo voiceover appearances, cartoons and games with more than 7.44M subscribers. Since 2011, Joe has been sharing everything random and fun that he is passionate about. His channel is full of cartoon creations and fun experiences he shares with his friends and girlfriend.

Oliver Brotherhood

Popular on YouTube as Mumbo Jumbo, Oliver rose to fame for his Minecraft and Redstone tutorials. Since 2012 Oliver has been uploading content about the technical elements of video games and entertained more than 8.58M subscribers with his handy tips and tricks. If you’re looking for help in Minecraft, Oliver is your guy.

Josh Zerker

Known for being a co-founder of the popular British YouTube group, The Sidemen, Josh takes to YouTube as a lifestyle and entertainment influencer. With more than 4.67M subscribers, Josh shares his favorite YouTube trends and reactions to other YouTuber’s posts.

Manny Brown

With more than 2.11M subscribers, Manny is one of the most popular British influencers on YouTube. Manny uses his channel to upload videos on Fifa and soccer, his two main passions. From attempting soccer challenges to sharing Fifa tips and tricks, Manny shares his love for soccer.

Lisa Eldridge

Since 2008, Lisa has used her talents for all things beauty to create some of the most entertaining content on YouTube. The professional makeup artist rose to fame for her impressive looks and entertaining makeup product reviews. Lisa excites more than 2.08M subscribers by using trending products and creating looks you’ll want to recreate.


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