Resources

Creators over 40 are bringing fresh, relatable perspectives that audiences love. With a focus on topics like wellness, style, career growth, and life insights, these…

Most marketers understand due diligence as a critical step in verifying facts before entering agreements or contracts. But how does this process apply to influencer…

Following the pandemic, the use of well-being and wellness apps began to climb as people started to prioritize their mental and physical health. Lululemon’s 2024…

You may be most familiar with finding documentaries on Hulu or Netflix, but social media creators have also proven to be exceptional documentarians.  These creators…

Influencer marketing is a powerful alternative to traditional ads like TV, offering authentic engagement and cost-effective solutions tailored to today’s digital landscape. It builds trust…

Marketers targeting younger generations gleaned valuable insights from a recent MTM survey focusing on viewer preferences for digital platforms over traditional ones. The majority of…

Influencer marketing continues to be a valuable tool for brands, with sponsored content spend predicted to reach $8.14 billion by the end of 2024, according…