Creators over 40 are bringing fresh, relatable perspectives that audiences love. With a focus on topics like wellness, style, career growth, and life insights, these influencers connect deeply with followers through engaging, authentic content. From career advice to lifestyle inspiration, influencers over 40 are redefining what it means to thrive in midlife, appealing to a wide audience looking for seasoned, honest voices. Here’s a look at some top influencers proving that influence only grows with experience.
Why connect with influencers over 40? Consumers of all ages are increasingly seeking out social media when researching products before making a purchase. According to IZEA’s 2025 Trust in Influencer Marketing report, “Social media has become the primary source of product research for 18-to-60-year-olds, surpassing friends and family recommendations.” For the 45-60 age group, 53% said they typically search on TikTok before making a big purchase.
Top 15 influencers over the age of 40
Tabeja Kate
Tabeja shares makeup methods for busy ladies over the age of 40 with her TikTok followers. Her page features various beauty brands and makeup trends.
@tabejakate The shape brush is the best light coverage brush that will filter and blur like none other #makeup #makeupbrushes #fyp
♬ original sound - Over 40 Makeup Tutorials
Miranda Parker
Miranda inspires her 369K followers with her silver locks and wallet-friendly fashion. On TikTok, she posts affordable fashion for women over 40. She often shares Amazon finds.
@mirandaparker09 Whatcha think?? Both on my LikeToKnowIt!
♬ Cap - burrell
Erica Taylor
Erica is a renowned makeup guru and artist on social media with 1.6 million followers on TikTok. She offers advice for creating makeup looks and highlights her favorite products along the way.
@ericataylor2347 Mature skin concealer hack. This is how i originally found @Kosas concealer 2 years ago by my hand test. This is how I always find my favorite concealers and it has never failed me. #kosaspartner #concealer #concealerhack #matureskin #makeupover40 #genx #concealerhack #over40 #over50 #makeupshopping #makeuphacks #makeup #fy
♬ original sound - Erica Taylor
Lindsey Stackhouse
Lindsey shares creative looks with 20.5K followers. She says she is “playing dress up at 40” posting “cool girl teacher outfits” and more.
Marnie Goldberg
Marnie has become the go-to gal for fashion and beauty for 73.6K Instagram followers. She highlights the brands that influence her styles and features modern outfits.
Erin Busbee
Erin takes to Instagram to share her love for clothes and modern fashion trends with her 215K followers. She posts creative ensembles and highlights brands like Spanx, Shopbop, Revolve and more.
Nadine Baggott
Nadine takes a “Beauty without the BS” approach. She has more than 26 million views on YouTube and is known for her inclusive makeup and skincare routines for people over 40.
Darnell Cox
Darnell has 133K Instagram followers who tune in for her knowledge as a gerontologist. She posts about fitness, wellness, and supplements.
Angie — HotandFlashy
If you’re getting wrinkles, hot flashes or gray hair, Angie is here to talk you through it. Angie has a welcoming YouTube channel for 1.18 million subscribers, sharing her relatable thoughts and advice for women over 50. She touches on fashion, makeup, supplements and more.
Risa — Risa Does Makeup
Risa is an inspiring example of a beauty creator with over 20 years of experience in the industry. Her makeup wisdom shines throughout her tutorials, product review posts and unique perspective on makeup application.
Stephanie Marie
Stephanie is all about anti-aging and uses her YouTube channel to inspire 263K subscribers with her beauty secrets. She simplifies everyday makeup routines for those with mature skin and tests out new products so they don’t have to!
Angela Mashelle
Angela posts about fashion, lifestyle and beauty for women over 40. Her channel dives into budget-friendly fashion and life talks on destressing.
Josie May
Josie is a U.K.-based mom and influencer over the age of 40 who has built an exciting platform on Instagram. Josie captures her lifestyle as a mom to three and features her favorite home, beauty, food and fashion brands.
Nerissa Stewart
Nerissa is a fitness inspiration on Instagram. She is passionate about sharing her health and wellness advice with her 33.3K followers. She shares her story of losing 126 pounds and features workout routines and healthy tricks that help her keep it off. The 41-year-old influencer relates to her audience through her realistic fitness content. Check out our Q&A with Nerissa.
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