Resources

Resources

L’Oréal Uses Influencer Marketing to Drive Contest Participation

Social media has become a hotbed for digital contests. Research shows 80 percent of consumers prefer to enter contests on social channels as opposed to…

Lisa FurgisonMay 5, 2016

Resources

Hershey Offers Birthday Inspiration Through Sponsored Blog Posts

Birthday parties are big business, especially parties for children. One of America’s favorite candy companies, Hershey, recently released birthday-themed Hershey Kisses specifically for these celebrations.…

Lisa FurgisonMay 3, 2016

Resources

5 Reasons Influencer Marketing Is Taking Off

Trying to market directly to consumers is getting more difficult as the “noise” of advertising fills every medium. Influencer marketing — using social media leaders…

Lisa FurgisonApril 29, 2016

Resources

What’s Valuable Content? American Express Has the Answer

Here’s a common question: Should every piece of content on the company website or blog promote a product or service? Some marketers would answer with…

Lisa FurgisonApril 27, 2016

Resources

Why Brands Are Turning To Influencer Marketing

What’s the deal with influencer marketing? To describe it in Twitter terms, it’s trending right now. It’s a hot (relatively) new digital marketing method that…

Lisa FurgisonApril 25, 2016

Resources

IZEA to Speak at the SunTrust Robinson Humphrey Internet & Digital Media Conference on May 10, 2016

Orlando, FL (April 21, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,…

IZEAApril 21, 2016

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Denny's Uses Humor to Fuel Its Blog

Marketers know that in the appropriate market, humor resonates with consumers. Fifty-six percent of North Americans prefer their advertisements to make them laugh, but few brands…

Lisa FurgisonApril 15, 2016

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Buick’s “Pinboard to Dashboard” Campaign Uses Unlikely Influencers

Using famous faces and voices to promote major brands has always been a staple in marketing, but Buick tried something different. The brand sought out…

Lisa FurgisonApril 13, 2016

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How Before and After Photos Amplified a Sponsored Social Campaign

Unlike the dozens of other beauty product retailers that have recently cropped up in the cosmetics market, Sally Beauty's launch dates back to 1964. Despite the…

Lisa FurgisonApril 11, 2016

Resources

Lyft Weaves Storytelling, Human Connection Into Its Content

There are a hundred different ways to market to an audience, but a modern company is sticking with an older method. Lyft, the ridesharing company,…

Lisa FurgisonApril 6, 2016

Resources

L’Oréal Uses Influencer Marketing to Drive Contest Participation

5 Reasons Influencer Marketing Is Taking Off

What’s Valuable Content? American Express Has the Answer

Why Brands Are Turning To Influencer Marketing

IZEA to Speak at the SunTrust Robinson Humphrey Internet & Digital Media Conference on May 10, 2016

Denny's Uses Humor to Fuel Its Blog

Buick’s “Pinboard to Dashboard” Campaign Uses Unlikely Influencers

Lyft Weaves Storytelling, Human Connection Into Its Content

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