Resources

Resources

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts.…

Lisa FurgisonJune 3, 2016

Resources

Majority of Americans are unaware of the gig economy

IZEA CEO Ted Murphy discusses why many people don't understand what it means to use on-demand services, which causes a divide within the digital economy.…

IZEAMay 31, 2016

Resources

The Influencers Behind ConAgra’s Cooking Challenge

ConAgra launched a campaign to encourage millennials to hit the pause button on drive-thru breakfasts, pizza delivery and Chinese takeout. Instead, the brand issued a…

Lisa FurgisonMay 26, 2016

Resources

How to Curate Content: A Lesson from Apartment Therapy

More and more brands are combining their content marketing strategy with more traditional email campaigns. As content is created and published, brands send customers links…

Lisa FurgisonMay 23, 2016

Resources

The Crucial Components of Sponsored Social Messaging

More and more brands are using sponsored posts as a marketing method to attract and maintain customers. When an advertiser works with an influencer to promote…

Lisa FurgisonMay 20, 2016

Resources

50 Content Marketing Statistics for 2016

While visual content is more important than ever, custom content has the power to increase sales and boost brand loyalty.

IZEAMay 20, 2016

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Intelligentsia Coffee Establishes Authority With Guides

In a move that may seem counter-intuitive for a company with coffee bars throughout New York, Chicago and Los Angeles, Intelligentsia Coffee offers free home-brew guides…

Lisa FurgisonMay 16, 2016

Resources

Off Broadway Shoes Uses Sponsored Social to Promote New Store Opening

When a new business opens, marketers typically break out the “Grand Opening” sign and try to drum up some media attention for the big day.…

Lisa FurgisonMay 13, 2016

Resources

Lion Brand Yarn Educates Consumers with Video

Video marketing has quickly become an integral part of content marketing. Experts believe video will take up 57 percent of consumer internet traffic, almost four…

Lisa FurgisonMay 11, 2016

Resources

How Marketers Can Tap Into Virtual Reality

Campaigns that integrate virtual reality stand out from the crowd as innovative and memorable. Here’s how marketers can get in on the immersive action.

IZEAMay 6, 2016

Resources

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

Majority of Americans are unaware of the gig economy

The Influencers Behind ConAgra’s Cooking Challenge

How to Curate Content: A Lesson from Apartment Therapy

Intelligentsia Coffee Establishes Authority With Guides

Lion Brand Yarn Educates Consumers with Video

How Marketers Can Tap Into Virtual Reality

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