Resources

FTC Actions of Interest

Consumers are becoming increasingly aware of paid influencer marketing. And many are taking to social media to voice their displeasure at and resentment of some…

IZEAJuly 26, 2019

Resources

How to Check for Fake Followers

Social media isn't always the land of authenticity. From photo-editing apps like Facetune to staged photos and inaccurate captions, misrepresentation is nothing new on platforms…

IZEAJuly 26, 2019

Resources

How To Approach Influencers 101

Making a good first impression is always important when you're hoping to form a long-term business relationship with a person or organization. Yes, influencers may…

IZEAJuly 25, 2019

Resources

Influencer FTC Guidelines

Influencer endorsements on social media have dramatically changed the world of native advertising over the past decade. Native advertising has been around for a long…

IZEAJuly 24, 2019

Resources

How to Run an Instagram Influencer Campaign

It's only natural that brands and marketers are looking to Instagram influencer campaigns to accomplish their marketing goals. More than a billion people use Instagram…

IZEAJuly 24, 2019

Resources

How to Learn About an Influencer’s Audience Demographics

A quick scroll through the posts of a top Instagram influencer can be dizzying. They're made up of conversations that come quickly at viewers from…

IZEAJuly 22, 2019

Resources

Learning from the Best Marketing Campaigns

The influencer marketing world is constantly in motion, so it can be challenging to keep up with new trends popping up on social media. But…

IZEAJuly 22, 2019

Resources

What to Avoid When Asking Influencers to Work with You

It might be tempting to write influencer marketing off as a flash in the pan. But that's not what savvy brands are doing. In fact,…

IZEAJuly 19, 2019

Resources

5 Ways to Check an Influencer’s Followers for Authenticity

One big mistake marketers make in putting an influencer marketing campaign together is to assume that higher follower counts mean more exposure. It's not necessarily…

IZEAJuly 18, 2019

Resources

The Value of a Sponsored Post: Influencer ROI

It's getting harder and harder to ignore the popularity of influencers with consumers. Whether they're celebrity influencers with millions of followers or nano-influencers with audiences…

IZEAJuly 18, 2019

Resources

FTC Actions of Interest

How to Check for Fake Followers

How To Approach Influencers 101

Influencer FTC Guidelines

How to Run an Instagram Influencer Campaign

How to Learn About an Influencer’s Audience Demographics

Learning from the Best Marketing Campaigns

What to Avoid When Asking Influencers to Work with You

5 Ways to Check an Influencer’s Followers for Authenticity

The Value of a Sponsored Post: Influencer ROI

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