Blog

Written by: Alexis Andreasik - Head of Strategy at IZEAThis year’s election is grabbing headlines. Even before President Joe Biden dropped out of the race…

Written by: Alexis Andreasik - Head of Strategy at IZEAThe buzz surrounding the 2023 “Barbie” movie was unstoppable, but record-breaking ticket sales didn’t happen by…

Written by: Alexis Andreasik - Head of Strategy at IZEAIn 2024, marketers are projected to spend a staggering $5.89 billion on influencer marketing, marking a…

Written by: Jaime Krzos - Senior Strategist at IZEAAlthough creators have unofficially participated in the Cannes Lions International Festival of Creativity for years, the 2024…

Written by: Alexis Andreasik - Head of Strategy at IZEAA recent Deloitte report offers an important insight for brands: “Deeper connections between consumers and their…

Written by: Jaime Krzos - Senior Strategist at IZEABrands are moving away from traditional one-off campaigns and embracing a new approach: always-on influencer strategies. This…

Written by: Alexis Andreasik, Head of Strategy, and Jaime Krzos, Senior StrategistInfluencer marketing has exploded in popularity, especially among consumers under 45 who consider influencer…