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Avoid Scams: IZEA Does Not Pay in Crypto

IZEA is dedicated to transparency and ensuring the safety of our creator community. In 2022, we announced plans to accept cryptocurrency as a payment method…

Marette FloraDecember 11, 2024

An influencer films a product video from her bed

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The New Consumer Journey: How Influencers Are Changing How We Buy

Written by: Jaime Krzos - Senior Strategist at IZEAThe way consumers research and make purchase decisions is evolving rapidly, with social media emerging as a…

IZEADecember 5, 2024

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The Rise of Social Shopping: How Social Commerce Has Evolved

Written by: Alexis Andreasik - Head of Strategy at IZEASocial media has transformed from a discovery tool to a full-fledged shopping platform, allowing users to…

Alexis AndreasikNovember 15, 2024

Members of IZEA's team at Content Marketing World 2024 in San Diego.

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Takeaways From Content Marketing World 2024 in San Diego

Our team went to Content Marketing World 2024 in San Diego, where we connected with content marketers from top brands across diverse industries. Together, we…

Marette FloraOctober 31, 2024

A woman with curly hair looks at her phone; Learn how to leverage influencers to cut through election-year ad clutter. Discover strategies for using authentic, engaging, and uplifting content to maintain consumer attention and stand out amidst the political noise during the election season.

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Breaking Through: Leveraging Influencers to Cut Through the Political Noise

Written by: Alexis Andreasik - Head of Strategy at IZEAThis year’s election is grabbing headlines. Even before President Joe Biden dropped out of the race…

Alexis AndreasikOctober 15, 2024

A woman wearing a pink Barbie T-shirt and matching skirt

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From Pink Carpet to Global Reach: Breaking Down IZEA’s ‘Barbie’ Campaign Success

Written by: Alexis Andreasik - Head of Strategy at IZEAThe buzz surrounding the 2023 “Barbie” movie was unstoppable, but record-breaking ticket sales didn’t happen by…

Alexis AndreasikOctober 7, 2024

Our CEO Ted Murphy was invited to the inaugural White House Creator Economy Conference along with other industry figures and creators.

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IZEA CEO Ted Murphy Went to the White House Creator Economy Conference

Our CEO, Ted, was invited to the White House for the inaugural White House Creator Economy Conference this week. He joined about 100 key industry…

IZEAAugust 16, 2024

Blog

How Brands and Creators Are Thriving in the New Era of ‘Strategic Efficiency’

Written by: Alexis Andreasik - Head of Strategy at IZEAIn 2024, marketers are projected to spend a staggering $5.89 billion on influencer marketing, marking a…

Alexis AndreasikAugust 13, 2024

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Creators Take Center Stage: Highlights from Cannes Lions 2024

Written by: Jaime Krzos - Senior Strategist at IZEAAlthough creators have unofficially participated in the Cannes Lions International Festival of Creativity for years, the 2024…

IZEAAugust 2, 2024

Blog

We Added Instagram Story Support in IZEA Flex

We are excited to announce that IZEA Flex, our premier influencer marketing platform, now supports Instagram Story metrics. Instagram Stories are among the most popular…

Marette FloraJuly 26, 2024

Avoid Scams: IZEA Does Not Pay in Crypto

The Rise of Social Shopping: How Social Commerce Has Evolved

Takeaways From Content Marketing World 2024 in San Diego

Breaking Through: Leveraging Influencers to Cut Through the Political Noise

From Pink Carpet to Global Reach: Breaking Down IZEA’s ‘Barbie’ Campaign Success

IZEA CEO Ted Murphy Went to the White House Creator Economy Conference

How Brands and Creators Are Thriving in the New Era of ‘Strategic Efficiency’

Creators Take Center Stage: Highlights from Cannes Lions 2024

We Added Instagram Story Support in IZEA Flex

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