Social Media Benchmarking

Get a deeper understanding of your social media performance with: share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.

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Overview

Social Media Benchmarking

Get a deeper understanding of your social media performance with: share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.

BrandGraph’s content A.I. engine analyzes and aggregates over 1.2+ billion pieces of influencer content across 10+ million influencers globally.

BrandGraph’s content A.I. engine analyzes and aggregates over 1.2+ billion pieces of influencer content across 10+ million influencers globally.

Tesla BrandGraph

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Identify your top performing sponsored or organic influencers.
Discover influencer advocates who are already posting about your brand and enlist them as ambassadors.
Benchmark your influencer content performance vs. your competitors and your entire category.
Track your influencer content performance over time.
Identify influencer trends and topics to inform your strategy.
See how your influencer practice compares to that of your competitors.
Identify your top performing sponsored or organic influencers.
Discover influencer advocates who are already posting about your brand and enlist them as ambassadors.
Benchmark your influencer content performance vs. your competitors and your entire category.
Track your influencer content performance over time.
Identify influencer trends and topics to inform your strategy.
See how your influencer practice compares to that of your competitors.

Audience Data

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Audience Engagement Insights

Creator Interests

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Themes

Showing the Themes of content (brands, mentions, categories, emoji, hashtags, and keywords) most often associated with a brand.

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Brands

Showing the Brands most often associated with a brand.

Export trend charts as a CSV file

Trends

Explore multiple search terms like class, category, brand, company, or keyword and compare the entities by:

Trends

Explore multiple search terms like class, category, brand, company, or keyword and compare the entities by:

Export trend charts as a CSV file

Reports

Generate a 12 month look-back at your brand and category and download as a PDF report. The BrandGraph data includes:

  • Share of Voice
  • Content Volume Rankings
  • Top Content by Engagement Count & Rate
  • Relative Category Content Volume
  • Influencer Sponsorship Activity for Competitive Set
  • Sponsored Content Composition
  • Engagement Counts Over Time
  • Associated and Tangential Brands
  • Content Sentiment Analysis
  • Influencer Engagement Pyramid
  • Brand Super Fans
  • Top Organic and Sponsored Influencers

Reports

Generate a 12 month look-back at your brand and category and download as a PDF report. The BrandGraph data includes:

  • Share of Voice
  • Content Volume Rankings
  • Top Content by Engagement Count & Rate
  • Relative Category Content Volume
  • Influencer Sponsorship Activity for Competitive Set
  • Sponsored Content Composition
  • Engagement Counts Over Time
  • Associated and Tangential Brands
  • Content Sentiment Analysis
  • Influencer Engagement Pyramid
  • Brand Super Fans
  • Top Organic and Sponsored Influencers
brandgraph cheetos report sample

View Sample Report

BrandGraph
Resources

BrandGraph pro tips icon

BrandGraph Data Updates

BrandGraph data is updated almost every 10 seconds, so our home page Trends is always refreshing and changing. Check in a couple times a week to see what people are talking about on social.

Don't see a Brand you're looking for?

Don’t see a Brand you’re looking for? You can request it to be added by using the Suggestions tab.

Want real-time updates delivered to your desktop?

Want real-time updates delivered to your desktop? Set up a BrandGraph Pulse (available for Slack or Microsoft Teams) to get daily or weekly updates on Brands you own or are interested in seeing activity for.

BrandGraph reports

A BrandGraph report has over 40+ pages of useful information that can be downloaded as a PDF and shared with other team members, and can be run for a customized date range.

BrandGraph trends

Trends is our most interactive tool and allows you to search and compare Brands, Categories, or keywords to see social activity over a selected period of time.

BrandGraph Resources

BrandGraph pro tips icon

BrandGraph Data Updates

BrandGraph data is updated almost every 10 seconds, so our home page Trends is always refreshing and changing. Check in a couple times a week to see what people are talking about on social.

Don't see a Brand you're looking for?

Don’t see a Brand you’re looking for? You can request it to be added by using the Suggestions tab.

Want real-time updates delivered to your desktop?

Want real-time updates delivered to your desktop? Set up a BrandGraph Pulse (available for Slack or Microsoft Teams) to get daily or weekly updates on Brands you own or are interested in seeing activity for.

BrandGraph reports

A BrandGraph report has over 40+ pages of useful information that can be downloaded as a PDF and shared with other team members, and can be run for a customized date range.

BrandGraph trends

Trends is our most interactive tool and allows you to search and compare Brands, Categories, or keywords to see social activity over a selected period of time.