BrandGraph offers marketers a first of-its-kind analysis of share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.

BrandGraph maps and classifies the complex hierarchy of corporation-to-brand relationships by category and associates social content with brands through a proprietary content analysis engine. The engine currently processes over 400 million pieces of content across over 4.5 million influencers globally. It aggregates and analyzes content data to provide insights for marketers across their competitive landscapes and surfaces that data through dashboards as well as dynamic reports.

BrandGraph Data includes:

• Share of Voice
• Content Volume Rankings
• Top Content by Engagement Count & Rate
• Relative Category Content Volume
• Influencer Sponsorship Activity for Competitive Set
• Sponsored Content Composition
• Engagement Counts Over Time
• Associated and Tangential Brands
• Content Sentiment Analysis
• Influencer Engagement Pyramid
• Brand Super Fans
• Top Organic and Sponsored Influencers