We recently won a gold 2023 TITAN Business Award for our campaign with TECNO, a global smartphone manufacturer, to promote the TECNO CAMON 19 Pro Special Edition. The art of Piet Mondrian, a Dutch pioneer of abstract art inspired the smartphone’s design. Made in honor of the 150th anniversary of Mondrian’s birth, the smartphone reinterprets Mondrian’s iconic De Stijl design on the phone’s shell.
Our goal was to run a campaign that connected TECNO’s smartphone with the significance of Mondrian’s art and showcased the phone’s unique design and features, including a case that changes color under UV light.
We worked with tech and lifestyle influencers to help position the product as a modern piece of art through YouTube videos and an immersive in-person experience at the Museum of Fine Arts, Boston. Through the event, the campaign educated reporters and creators about the company and its smartphone.
This video shows the one-of-a-kind UV-activated case style that is a changing piece of art. Creator Ava Kolker shared her new phone with the audience at the Museum of Fine Arts, Boston, with Mondrian’s art as the backdrop.
The second creator was Michael Fisher or “MrMobile,” an influencer with more than 1 million YouTube subscribers who shares tech reviews. On YouTube, he released an unboxing of the phone, which he also shared on Instagram.
Ava’s content was engaging and fresh, making viewers feel like they joined the event with her. MrMobile was already a trusted tech influencer whose viewers looked to him for the latest trends in mobile tech. Both provide a unique and engaging experience for viewers at home.
The unique campaign over-delivered on its goals, targeting a youthful demographic: ages 18-34, who are passionate about fashion, art, and technology. Read the full influencer marketing case study: https://izea.com/resources/our-work/tecno/