Skip to main content

When it comes to influencer marketing, choosing the right Instagram influencer can make or break a campaign. It is essential to choose an influencer who will represent your brand well and reach the right audience with their content. With this in mind, let’s consider how to choose Instagram influencers for your brand.

Searching for social media influencers

One of the best ways to find potential influencers is through a search engine like Google or a tool specifically designed for finding social media content and influencers, such as The Creator Marketplace®. You can use keywords such as “instagram influencers” or “social media influencers” to get started. Additionally, many brands use an influencer database like The Creator Marketplace to find content creators on Instagram. The marketplace contains listings from creators of all niches who set their own rates for their work.

Develop influencer selection criteria

Create criteria that you can use to select the right creator for your project. Consider factors such as audience size and engagement rate, posting frequency and style, whether they are willing to collaborate with your brand on sponsored posts or Reels, any previous work they have done with other brands, etc. All these factors will help you determine if they are suitable for your campaign.

Consider your budget, how much you want to allocate per creator, and whether you want to back your campaign with paid media.

Review Instagram influencer pitches

The Creator Marketplace allows brands to create Casting Calls to seek inbound pitches for everything from influencer marketing sponsorships to full-time employment. Creators can apply to your casting call with a video or text pitch and review the details of your campaign or project. Review creators’ pitches about why they should be chosen for the job and compare that with the criteria you set previously. Brands can send offers directly through The Creator Marketplace once they have chosen the perfect fit.

Choosing an Instagram influencer is a challenging task because there are so many different factors that need to be taken into consideration. However, by following these steps  — researching potential candidates via search engines and specialized tools, developing selection criteria based on your needs, and reviewing each candidate’s pitch— you can ensure that you choose the best Instagram influencers for your brand’s campaigns. 


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.

Get the latest Influencer Marketing News