Lisa Furgison, Author at IZEA Worldwide, Inc

Resources

Add Video to Your Content Strategy for $25 or Less

To some marketers, creating videos is like remodeling a kitchen. It’s a project you’d love to take on, but you don’t have the time or…

Lisa FurgisonFebruary 19, 2016

Resources

Dove’s #BeautyStory Collects User-Generated Content

Have you run a photo submission contest on Facebook, or collected brand-inspired stories from your customers on Twitter? If so, you’ve conducted a social media…

Lisa FurgisonFebruary 18, 2016

Resources

How Birchbox Makes the Most of Influencer Marketing on Instagram

Is your brand using influencer marketing? Influencer marketing relies on key leaders, or celebrities, in your niche to deliver your brand’s message to an audience.…

Lisa FurgisonFebruary 15, 2016

Resources

When You Should Gate Your Content

To gate or not to gate? That’s a question many content marketers mull over as they create content intended to drive traffic and generate leads.…

Lisa FurgisonFebruary 10, 2016

Resources

What You Can Learn from the Doritos Super Bowl Contest

Yet another Super Bowl is in the books. The headlines will talk about the Broncos taking home the Lombardi Trophy, the 114 million people that…

Lisa FurgisonFebruary 8, 2016

Resources

How Play-Doh Used Current Events to Boost Social Engagement

A childhood favorite from the 1950s is taking a modern approach to social media. Play-Doh, everyone’s favorite molding clay, is generating a lot of buzz…

Lisa FurgisonFebruary 3, 2016

Resources

Twitter Retargeting and Tailored Audiences: What You Should Know

How would you like to show an ad to customers who have already visited your website? You know these customers are aware of your brand and…

Lisa FurgisonJanuary 22, 2016

Resources

Create a Style Guide Like a Pro Publisher

Does your company have a style guide? A style guide is a document that outlines a set of standards and best practices for the content…

Lisa FurgisonJanuary 20, 2016

Resources

An Unlikely Company Finds Success with Instagram Ads

Hot social channel Instagram is now offering advertising options, and it’s creating a lot of buzz in the industry. Instagram started dabbling with ads in…

Lisa FurgisonJanuary 18, 2016

Resources

How An Oceanside Resort Found Its Voice

A brand’s voice is a tricky thing to find, let alone define. In the marketing world a ‘tone of voice’ is the personification of the…

Lisa FurgisonJanuary 15, 2016

Lisa Furgison

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